Real-time co-creation and nowness service: lessons from tourism and hospitality
Authors: Buhalis, D. and Sinarta, Y.
Journal: Journal of Travel and Tourism Marketing
Volume: 36
Issue: 5
Pages: 563-582
ISSN: 1054-8408
DOI: 10.1080/10548408.2019.1592059
Abstract:Brands take advantage of technology, social media and constant connectivity to foster organic consumer engagement and interactions towards co-creating personalised customer service. Real-time service offers dynamic engagement with connected consumers. Brands in tourism and hospitality use technology to dynamically enhance consumer experience through co-creation. The integration of real-time consumer intelligence, dynamic big data mining, artificial intelligence, and contextualisation can transform service co-creation by mobilising recourses in the ecosystem. Nowness service emerges by dynamically engaging consumers in experience cocreation in real time. It has five interconnected characteristics that revolutionise the tourism and hospitality, namely: real-time, co-creation, data-driven, consumer-centric and experience co-creation.
https://eprints.bournemouth.ac.uk/33093/
Source: Scopus
Real-time co-creation and nowness service: lessons from tourism and hospitality
Authors: Buhalis, D. and Sinarta, Y.
Journal: JOURNAL OF TRAVEL & TOURISM MARKETING
Volume: 36
Issue: 5
Pages: 563-582
eISSN: 1540-7306
ISSN: 1054-8408
DOI: 10.1080/10548408.2019.1592059
https://eprints.bournemouth.ac.uk/33093/
Source: Web of Science (Lite)
Real-time co-creation and nowness service: lessons from tourism and hospitality
Authors: Buhalis, D. and Sinarta, Y.
Journal: Journal of Travel and Tourism Marketing
Volume: 36
Issue: 5
Pages: 563-582
ISSN: 1054-8408
Abstract:Brands take advantage of technology, social media and constant connectivity to foster organic consumer engagement and interactions towards co-creating personalised customer service. Real-time service offers dynamic engagement with connected consumers. Brands in tourism and hospitality use technology to dynamically enhance consumer experience through co-creation. The integration of real-time consumer intelligence, dynamic big data mining, artificial intelligence, and contextualisation can transform service co-creation by mobilising recourses in the ecosystem. Nowness service emerges by dynamically engaging consumers in experience cocreation in real time. It has five interconnected characteristics that revolutionise the tourism and hospitality, namely: real-time, co-creation, data-driven, consumer-centric and experience co-creation.
https://eprints.bournemouth.ac.uk/33093/
Source: BURO EPrints