The role of family firm image perception in host-guest value co-creation of hospitality firms

Authors: Kallmuenzer, A., Peters, M. and Buhalis, D.

Journal: Current Issues in Tourism

Volume: 23

Issue: 19

Pages: 2410-2427

ISSN: 1368-3500

DOI: 10.1080/13683500.2019.1611746

Abstract:

Customers value the services and products of family firms. Especially the rural hospitality industry is dominated by family firms and shaped by high-contact services, where hosts and guests co-create value. Hypothesizing that behavioural and relational qualities of family firms are a central source for value co-creation and that a perceived family firm image (FFI) affects guests in co-creating value, this study investigates the effect of three relevant principles (trust, relationship commitment, social interaction ties) on value co-creation under the influence of FFI perception. The model is tested on a sample of 331 guests of Austrian rural hospitality firms. Findings show that relationship commitment and social interaction ties influence value co-creation, and a perceived FFI in particular strengthens the effect of social interaction ties on value co-creation. Implications suggest installing facilitators of value co-creation, enhancing the FFI via social capital and further investigating the customer perception of family firms in the rural hospitality industry and beyond.

http://eprints.bournemouth.ac.uk/33173/

Source: Scopus

The role of family firm image perception in host-guest value co-creation of hospitality firms

Authors: Kallmuenzer, A., Peters, M. and Buhalis, D.

Journal: CURRENT ISSUES IN TOURISM

Volume: 23

Issue: 19

Pages: 2410-2427

eISSN: 1747-7603

ISSN: 1368-3500

DOI: 10.1080/13683500.2019.1611746

http://eprints.bournemouth.ac.uk/33173/

Source: Web of Science (Lite)