The role of family firm image perception in host-guest value co-creation of hospitality firms

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Authors: Kallmuenzer, A., Peters, M. and Buhalis, D.

http://eprints.bournemouth.ac.uk/33173/

Journal: Current Issues in Tourism

Volume: 23

Issue: 19

Pages: 2410-2427

ISSN: 1368-3500

DOI: 10.1080/13683500.2019.1611746

Customers value the services and products of family firms. Especially the rural hospitality industry is dominated by family firms and shaped by high-contact services, where hosts and guests co-create value. Hypothesizing that behavioural and relational qualities of family firms are a central source for value co-creation and that a perceived family firm image (FFI) affects guests in co-creating value, this study investigates the effect of three relevant principles (trust, relationship commitment, social interaction ties) on value co-creation under the influence of FFI perception. The model is tested on a sample of 331 guests of Austrian rural hospitality firms. Findings show that relationship commitment and social interaction ties influence value co-creation, and a perceived FFI in particular strengthens the effect of social interaction ties on value co-creation. Implications suggest installing facilitators of value co-creation, enhancing the FFI via social capital and further investigating the customer perception of family firms in the rural hospitality industry and beyond.

This data was imported from Web of Science (Lite):

Authors: Kallmuenzer, A., Peters, M. and Buhalis, D.

http://eprints.bournemouth.ac.uk/33173/

Journal: CURRENT ISSUES IN TOURISM

Volume: 23

Issue: 19

Pages: 2410-2427

eISSN: 1747-7603

ISSN: 1368-3500

DOI: 10.1080/13683500.2019.1611746

The data on this page was last updated at 05:25 on April 19, 2021.