Spreading tourists around host countries of mega sport events: A strategy to overcome overtourism in host cities

Authors: Mhanna, R., Blake, A. and Jones, I.

http://eprints.bournemouth.ac.uk/32983/

Journal: Worldwide Hospitality and Tourism Themes

Volume: 11

Issue: 5

Pages: 611-626

Publisher: Emerald Publishing

DOI: 10.1108/WHATT-06-2019-0040

Purpose – The study aims to recommend initiatives that can be adopted to overcome overtourism in host destinations of mega sport events.

Design/methodology/approach – The study adopt qualitative research design that involved 20 semi-structured interviews with key informant stakeholders of the London 2012 Olympic Games. An exploratory case study approach was used to investigate strategies used to leverage tourism benefits in host destinations, and we used thematic analysis to present strategies to overcome over-tourism in host cities.

Findings – This study emphasises the need for spreading tourists beyond the host city as a main strategy. To do so, three main initiatives were recommended: (1) Spreading domestic tourism outside the host city, (2) Showcasing destination beyond the host city and (3) Promoting regional collaboration.

Research implications – This research provides tourism practitioners and DMOs in host destinations of mega sport events with an advanced strategic insights to capitalise on mega sport events. We suggest considering the events as a “theme” through event planning process in order overcome potential over-tourism in unique host cities.

Originality/value – As over-tourism is mainly researched form impacts points of view on visited destinations, this study argue that over-tourism can be generated by mega sport events. The paper offers an extended insight into overcoming over-tourism by implementing strategic event tourism leveraging initiatives that can be extended in use to reach geographic areas beyond host cities of mega sport events.

This data was imported from Scopus:

Authors: Mhanna, R., Blake, A. and Jones, I.

http://eprints.bournemouth.ac.uk/32983/

Journal: Worldwide Hospitality and Tourism Themes

Volume: 11

Issue: 5

Pages: 611-626

eISSN: 1755-4225

ISSN: 1755-4217

DOI: 10.1108/WHATT-06-2019-0040

© 2019, Emerald Publishing Limited. Purpose: This study aims to recommend initiatives that can be adopted to overcome overtourism in host destinations of mega sport events. Design/methodology/approach: This study adopts a qualitative research design that involves 20 semi-structured interviews with key informant stakeholders of the London 2012 Olympic Games. An exploratory case study approach was used to investigate strategies used to leverage tourism benefits in host destinations, and the authors used thematic analysis to present strategies to overcome overtourism in host cities. Findings: This study emphasises the need for spreading tourists beyond the host city as a main strategy. To do so, three initiatives are recommended: spreading domestic tourism outside the host city, showcasing destination beyond the host city and promoting regional collaboration. Practical implications: This research provides tourism practitioners and destination management organisations in host destinations of mega sport events with an advanced strategic insights to capitalise on mega sport events. The authors suggest considering the events as a theme through an event planning process to overcome potential overtourism in unique host cities. Originality/value: As overtourism has an impact on visited destinations, this study argues that overtourism can be generated by mega sport events. This paper offers an extended insight into overcoming overtourism by implementing strategic event tourism, leveraging initiatives that can be extended in use to reach geographic areas beyond host cities of mega sport events.

This data was imported from Web of Science (Lite):

Authors: Mhanna, R., Blake, A. and Jones, I.

http://eprints.bournemouth.ac.uk/32983/

Journal: WORLDWIDE HOSPITALITY AND TOURISM THEMES

Volume: 11

Issue: 5

Pages: 611-626

eISSN: 1755-4225

ISSN: 1755-4217

DOI: 10.1108/WHATT-06-2019-0040

The data on this page was last updated at 05:16 on February 19, 2020.