The influence of national culture and industry structure on grocery retail customer loyalty

Authors: De Silva Kanakaratne, M., Bray, J. and Robson, J.

Journal: Journal of Retailing and Consumer Services

Volume: 54

ISSN: 0969-6989

DOI: 10.1016/j.jretconser.2019.102013

Abstract:

This study examines, for the first time, the influence of national culture and industry structure on customer loyalty in grocery retailing. Grocery retailers have a long and continued history of international expansion and it is vital to understand how loyalty can be nurtured in different contexts. Thematic analysis of focus groups conducted in the culturally and structurally disparate countries of the United Kingdom and Sri Lanka provide unique insights. Key differences have been identified around consumer preferences and perceptions of loyalty programmes and the key drivers of different loyalty types. Theoretical and managerial implications are discussed.

http://eprints.bournemouth.ac.uk/33096/

Source: Scopus

The influence of national culture and industry structure on grocery retail customer loyalty

Authors: Kanakaratne, M.D.S., Bray, J. and Robson, J.

Journal: JOURNAL OF RETAILING AND CONSUMER SERVICES

Volume: 54

eISSN: 1873-1384

ISSN: 0969-6989

DOI: 10.1016/j.jretconser.2019.102013

http://eprints.bournemouth.ac.uk/33096/

Source: Web of Science (Lite)

The Influence of National Culture and Industry Structure on Grocery Retail Customer Loyalty

Authors: De Silva Kanakaratne, M., Bray, J. and Robson, J.

Journal: Journal of Retailing and Consumer Services

Volume: 54

Issue: May

Publisher: Elsevier

ISSN: 0969-6989

Abstract:

This study examines, for the first time, the influence of national culture and industry structure on customer loyalty in grocery retailing. Grocery retailers have a long and continued history of international expansion and it is vital to understand how loyalty can be nurtured in different contexts. Thematic analysis of focus groups conducted in the culturally and structurally disparate countries of the United Kingdom and Sri Lanka provide unique insights. Key differences have been identified around consumer preferences and perceptions of loyalty programmes and the key drivers of different loyalty types. Theoretical and managerial implications are discussed.

http://eprints.bournemouth.ac.uk/33096/

Source: Manual