The influence of national culture and industry structure on grocery retail customer loyalty
Authors: De Silva Kanakaratne, M., Bray, J. and Robson, J.
Journal: Journal of Retailing and Consumer Services
Volume: 54
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2019.102013
Abstract:This study examines, for the first time, the influence of national culture and industry structure on customer loyalty in grocery retailing. Grocery retailers have a long and continued history of international expansion and it is vital to understand how loyalty can be nurtured in different contexts. Thematic analysis of focus groups conducted in the culturally and structurally disparate countries of the United Kingdom and Sri Lanka provide unique insights. Key differences have been identified around consumer preferences and perceptions of loyalty programmes and the key drivers of different loyalty types. Theoretical and managerial implications are discussed.
https://eprints.bournemouth.ac.uk/33096/
Source: Scopus
The influence of national culture and industry structure on grocery retail customer loyalty
Authors: Kanakaratne, M.D.S., Bray, J. and Robson, J.
Journal: JOURNAL OF RETAILING AND CONSUMER SERVICES
Volume: 54
eISSN: 1873-1384
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2019.102013
https://eprints.bournemouth.ac.uk/33096/
Source: Web of Science (Lite)
The Influence of National Culture and Industry Structure on Grocery Retail Customer Loyalty
Authors: De Silva Kanakaratne, M., Bray, J. and Robson, J.
Journal: Journal of Retailing and Consumer Services
Volume: 54
Issue: May
Publisher: Elsevier
ISSN: 0969-6989
Abstract:This study examines, for the first time, the influence of national culture and industry structure on customer loyalty in grocery retailing. Grocery retailers have a long and continued history of international expansion and it is vital to understand how loyalty can be nurtured in different contexts. Thematic analysis of focus groups conducted in the culturally and structurally disparate countries of the United Kingdom and Sri Lanka provide unique insights. Key differences have been identified around consumer preferences and perceptions of loyalty programmes and the key drivers of different loyalty types. Theoretical and managerial implications are discussed.
https://eprints.bournemouth.ac.uk/33096/
Source: Manual
The Influence of National Culture and Industry Structure on Grocery Retail Customer Loyalty
Authors: De Silva Kanakaratne, M., Bray, J.P. and Robson, J.
Journal: Journal of retailing and consumer services
Volume: 54
Issue: May
ISSN: 0969-6989
Abstract:This study examines, for the first time, the influence of national culture and industry structure on customer loyalty in grocery retailing. Grocery retailers have a long and continued history of international expansion and it is vital to understand how loyalty can be nurtured in different contexts. Thematic analysis of focus groups conducted in the culturally and structurally disparate countries of the United Kingdom and Sri Lanka provide unique insights. Key differences have been identified around consumer preferences and perceptions of loyalty programmes and the key drivers of different loyalty types. Theoretical and managerial implications are discussed.
https://eprints.bournemouth.ac.uk/33096/
Source: BURO EPrints