Jeffery Bray

Professor Jeffery Bray

  • Professor in Consumer Behaviour
  • Dorset House D138, Talbot Campus, Fern Barrow, Poole, BH12 5BB
UN SDGs:
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Biography

Dr Jeff Bray is a Consumer Behaviour researcher, thought leader and educator focused on the societal challenges of sustainable consumption both from an environmental perspective and a personal (health) perspective. He leads Bournemouth Universities Consumer Insights Research Theme.

Jeff’s intellectual contribution is interdisciplinary and focuses on applications of consumer theory to a variety of contexts. Recent funded research and publications have examined consumer decision making with respect to food choice, and the health and sustainability impact that might be achieved through influencing these choices. This work has been funded by EU project FoodSMART (grant 643999) and British Council project Veg+ (grant 332207684). In 2022 Jeff won, as coordinator, EU project FoodMAPP (grant 101086115) working with a consortium across Europe developing short food supply chain solutions.

Outside of the university he is active in promoting our societies young people. He serves as Governor of two large local schools...

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Research

Jeff's research and thought leadership all focuses on Consumer Decision Making and Behaviour. In recent years his research has been concentrated on Food Consumption and Supply Practices seeking to influence practices toward greater Food Security and more healthier eating habits.

This work has been supported by numerous funding grants from both industry (including UK supermarket chain Waitrose and consumer group Which?) and research funders (including the British Council, project Veg+ and the European Union, FoodSMART and FoodMAPP).

Recently, Jeff was awarded, as coordinator, the EU Staff Exchange project FoodMAPP. This project, in the UK is supported by the UKRI EPSRC. The consortium of 7 European partners spanning both industry and academia will develop platforms to promote local food supply transparency, supporting food security and regional economic development.

Jeff supervises doctoral students in the areas of Marketing, Consumer Behaviour, Retailing and Food Marketing.

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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Responsible consumption and production

"Ensure sustainable consumption and production patterns"

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Climate action

"Take urgent action to combat climate change and its impacts"

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Journal Articles

Chapters

Conferences

  • Memery, J., Bray, J., Michaud, M., Le Moal, F., Van Parys, E., De Steur, H., Rahmani, D., Lešić, V., Tarcsi, Á. and Ronge, B., 2024. Connecting consumers with local produce: Insights for a local food provisioning app. In: International Food Marketing Research Symposium (IFMRS) 18-20 June 2024 Tromso, Norway. Yes, 111-112.
  • Ezenwa, A., Rajaprakasam, P., Ede, O., Bray, J. and Hartwell, H., 2024. Exploration of Short Food Supply Chain Practices, Challenges, and Opportunities: A Case Study of Local Farm Markets in Dorset County, England. In: 28th Annual Chartered Institute of Logistics and Transport UK and Logistics Research Network Conference 4 September-6 July 2024 Technological University Dublin, Ireland..
  • Ezenwa, A., Rajaprakasam, P., Ede, O., Bray, J. and Hartwell, H., 2024. Advancing Sustainable Food Systems: A Systematic Literature Review of the Roles of Short Food Supply Chains. In: 28th Annual Chartered Institute of Logistics and Transport UK and Logistics Research Network Conference 4-6 September 2024 Technological University Dublin, Ireland..
  • Michaud, M., Le Moal, F., Van Parys, E., De Steur, H., Bray, J., Rahmani, D., Lešić, V., Tarcsi, Á. and Ronge, B., 2024. The FoodMapp project: exploring possibilities of promoting local food distribution and provision through digital tools. In: European Sociological Association 27-30 August 2024 Porto.
  • Michaud, M., Le Moal, F., Van Parys, E., De Steur, H., Bray, J., Rahmani, D., Lešić, V., Tarcsi, Á. and Ronge, B., 2024. Exploring the potential of digital tools to foster short supply chain: a mixed-methods international study. In: International Conference on Culinary Arts and Sciences 17-20 June 2024 Kristianstad.
  • Hartwell, H., Bray, J. and De Silva Kanakaratne, M., 2022. Ensuring food and nutrition security for everyone. In: Seeing differently: Exploring how creativity can help find new solutions to societal challenges. Nineteenth International Research Colloquium on Arts, Heritage, Nonprofit and Social Marketing 9 September 2022 Oxford.
  • Bray, J., Hartwell, H., Appleton, K. and Lacey, J., 2022. Food insecurities during the Covid-19 pandemic in the UK and consumption adaptation. In: International Conference on Culinary Arts and Sciences 2-3 June 2022 Lyon, France.
  • Bray, J., 2020. Invited Keynote. Industry Expert Consumer and Retail. Retail Future Trends and Exporting Opportunities. In: Exporting Excellence 2020 by the Department for International Trade 21-22 October 2020 London.
  • Bray, J., 2020. FoodPINNER Project Concept. In: Food2030 Transforming Food Systems 15-16 October 2020 Brussels (online).
  • Bray, J., 2020. FoodPINNER Project Concept. In: Euroquality - Farm to Fork - Reduce Food Waste and Foster Sustainable, Healthy Diets 9 October 2020 Brussels (online).
  • Bray, J. and Hartwell, H., 2020. EuroScience Open Forum. In: Euroscience Open Forum 2-6 September 2020 Triest.
  • Takeda, S., Run-Grueger, Y. and Bray, J., 2020. The Impact of International Labour Standards Enforcement Initiatives: The Case of the Cambodian Garment Industry. In: BAM 2020: British Academy of Management 34th Annual Conference 2-4 September 2020 Virtual.
  • Kanakaratne, M.D.S., Bray, J. and Robson, J., 2019. The Impact of National Culture and Industry Structure on Grocery Retail Customer Loyalty: A Comparative Study of the United Kingdom and Sri Lanka. In: Recent Advances in Retailing and Consumer Science Conference 8-11 July 2019 Tallinn Estonia.
  • Kanakaratne, M.D.S., Bray, J. and Robson, J., 2018. Exploring The Influence Of National Culture And Industry Structure On Grocery Retail Customer Loyalty. In: Colloquium on European Research in Retailing 11-13 July 2018 University of Surrey.
  • Appleton, K.M., Bray, J., Mavridis, I., Giboreau, A., Perez-Cueto, F.J.A., Ronge, M. and Hartwell, H., 2018. FoodSMART: A mobile phone application to provide personalised information on the foods available in an eating out situation. PROCEEDINGS OF THE NUTRITION SOCIETY, 77 (OCE3), E115.
  • Price, S., Mello Rodrigues, V., Bray, J., Perez-Cueto, A., Giboreau, A., Mavridis, I. and Hartwell, H., 2017. FoodSMART: Think Smart, Eat Smarter. In: The Visitor Economy Strategies and Innovations 4-6 September 2017 Bournemouth University.
  • Price, S., Mello Rodrigues, V., Bray, J., Perez-Cueto, A., Giboreau, A., Mavridis, I. and Hartwell, H., 2017. A Critical Evaluation of the Current and Future Role of Technology in Eating out Food Choice. In: Inernational Conference on Culinary Arts and Science 6-7 July 2017 Copenhagen.
  • Main, E., Kapuscinski, G. and Bray, J., 2017. Women's unworn clothing - the causes and attitudes. In: European Association ofr the Education and Research in Commercial Distribution 4-6 July 2017 Dublin.
  • Bray, J., Memery, J. and Johns, N., 2017. Rethinking ethical decision-making: revealing the ‘ethical red line’ and ‘ethical clouding’ in consumer clothing purchases. In: European Association for the Education and Research in Commercial Distribution 4-6 July 2017 Dublin.
  • Price, S., Appleton, K., Bray, J., Giboreau, A., Perez-Cueto, F.J.A., Mavridis, I., Ronge, M. and Hartwell, H., 2016. Important information for the selection of workplace canteen meals: A consumer segmentation. In: Nutrition Society 11-14 July 2016 Dublin.
  • Kanakaratne, M.D.S., Bray, J. and McIntyre, C., 2016. The Impact of cultural and structural differences on grocery retail consumer loyalty and their implications on grocery retail loyalty programme design: A cross-cultural study of the United Kingdom and Sri Lanka. In: Bournemouth University Annual Postgraduate Research Conference 9-10 March 2016 Bournemouth University.
  • Price, S., Appleton, K.M., Bray, J., Giboreau, A., Perez-Cueto, F.J.A., Mavridis, I., Ronge, M. and Hartwell, H., 2016. Reasons for consuming in a workplace canteen, factors affecting meal choice, and the perceived value of additional information on workplace canteen meals. PROCEEDINGS OF THE NUTRITION SOCIETY, 75 (OCE3), E225.
  • Price, S., Appleton, K.M., Bray, J., Giboreau, A., Perez-Cueto, F.J.A., Mavridis, I., Ronge, M. and Hartwell, H., 2016. Important information for the selection of workplace canteen meals: A consumer segmentation study. PROCEEDINGS OF THE NUTRITION SOCIETY, 75 (OCE3), E134.
  • Bray, J., 2015. New Consumer Insights. In: Festival of Learning 11 June 2014 Bournemouth.
  • Kanakaratne, M.D.S., Bray, J. and McIntyre, C., 2015. The Impact of cultural and structural differences on grocery retail consumer loyalty and their implications on grocery retail loyalty programme design: A cross-cultural study of the United Kingdom and Sri Lanka. In: 1st Academy of Marketing Consumer Research SIG PhD Colloquium 27 April 2015 University of Chester.
  • Bray, J., 2015. Grocery Sector Service Changes. In: Waitrose Service Champions Conference 26 March 2015 Bracknell, UK.
  • McIntyre, C., Bray, J. and Laver, L., 2014. The use of Mobile Eye-tracking in Evaluating Retail Store Design. In: 2nd INTERNATIONAL COLLOQUIUM ON DESIGN, BRANDING AND MARKETING BM) 9-10 December 2014 Nottingham Trent University.
  • Bray, J. and Bray, J., 2014. Towards an Understanding of Ethical Consumer Decision Making. In: The European Institute of Retailing and Services Studies 7-10 July 2014 Bucharest.
  • Bray, J., 2014. Towards an Understanding of Ethical Consumer Decision Making. In: 5th Annual IFT-BU E-conference. Tourism and Retail Shopping 10 April 2014 Bournemouth.
  • Bray, J.P., 2009. An Exploratory Study into the Factors Impeding Ethical Consumerism. In: European Association for the Education and Research in Commercial Distribution Annual Conference 15-18 July 2009 Guilford, UK.
  • Bray, J.P., 2009. Ethical Dimensions in Clothing Purchase. In: First Annual Ethics in Everyday Life Conference 17-19 March 2009 Salzburg.
  • Bray, J.P. and Moital, M., 2009. Assessment Feedback using Comment Banks: New Methods. In: Education Enhancement Conference 2009 21 May 2009 Bournemouth University.
  • Bray, J.P. and Berger, D., 2008. Retail Innovation - The never-ending road to success? A critical analysis of pitfalls and opportunities. In: Timmermans, H., ed. European Institute of Retailing and Services Studies Annual Conference 14-17 July 2008 Zagreb. European Institute of Retailing and Services Studies.
  • Bray, J.P., 2008. Ethics in Fashion Purchasing Behaviour: A Conceptual Framework. In: The European Institute of Retail and Services Studies 15th International Conference on Recent Advances in Retailing and Services Science 14-17 July 2008 Zagreb, Croatia.
  • Bray, J.P., 2007. Pod-Casting to Enrich Teaching Practice. In: Learning and Teaching Conference 15 May 2007 Bournemouth, England.
  • Bray, J.P., 2006. Assessment Feedback Using Comment Banks: A Useful Approach? In: Bournemouth University ‘Releasing Potential’ Conference 16 May 2006 Bournemouth.
  • Bray, J.P., Chambers, C. and Kavanagh, E.J., 2006. Pod-casting: Reflections on a Year of Practice. In: Bournemouth University Learning and Teaching Conference 16 May 2006 Bournemouth, England.
  • Bray, J.P. and Harris, C., 2006. Price Endings and Consumer Responses. In: European Association of Education and Research in Commercial Distribution, Social and Experiential Retailing : 9th International Conference on Retailing and Commercial Distribution Teaching and Research Issues 27-30 June 2006 Brunel University, England.
  • Bray, J.P., 2005. Get Back to Basics? What are the Basics and How do we get Back to them? In: The Retail Forum 22-24 June 2005 Oriana (Ship sailing from Southampton).
  • Bray, J.P., 2005. The Importance of Trust in the Relationships Retailers Hold with their Consumers. In: The Retail Forum 22-24 June 2005 Oriana (Ship sailing from Southampton).
  • Bray, J.P., 2005. Location Location Location - Current Issues within Retailing? In: The Retail Forum 22-24 June 2005 Oriana (Ship sailing from Southampton).
  • Bray, J.P., 2005. Exploring the Relationship Between Price Vs. Quality and Alternative Methods of Promoting Without Devaluing your Product. In: Marketing Week: International Point of Purchase and Brand Experiences Conference 28 September 2005 Waldorf Hilton, London.
  • Bray, J. and kilburn, D.. Fellowships for Fusion. In: Fusion in Action: Knowledge exchange with students, society 18 April 2012 Bournemouth, UK.
  • Bray, J.. The role of ethics is consumer decision making. In: EIRASS 9-12 July 2012 Vienna, Austria.

Reports

Internet Publications

Theses

Others

PhD Students

  • Danielle Guy. Healthy Sustainable Eating: What is it and how do we encourage it?, (In progress)
  • Joanna Stanislawek. Machine learning within business and how visualization can increase its value, (In progress)
  • Maheshan De Silva Kanakaratne, 2018. Loyalty programmes in the grocery sector, (Completed)
  • Sally Wolfenden, 2021. Entrepreneurial Marketing Orientation, (Completed)
  • Louise Spencer. critA critical evalutation into the impact of digital technologies on the design and production processes within the artisan jewellery genre, examining the changing roles of designer, producer and consumer.

Profile of Teaching PG

  • Retail Marketing and Consumer Behaviour
  • Domestic and International Retailing Principles and Practice
  • Marketing and Consumer Behaviour, Marketing for Retail, Final Year Consultancy Project, Dissertation

Profile of Teaching UG

  • Consumer Experience and Behaviour
  • Services Marketing
  • International Retailing

Grants

  • Health Innovation Fund (National Institute of Health Research (NIHR), 01 Oct 2023). Awarded
  • FoodMAPP (EU MSCA Staff Exchange - Project 101086115 — FoodMAPP, 01 Mar 2023). Awarded
  • FoodMAPP - EU funding guarentee (Engineering and Physical Sciences Research Council, 01 Mar 2023). Awarded
  • FoodPINNER (South West Region Universities, 01 Jul 2020). Awarded
  • FoodPINNER (Bournemouth University, 01 Jun 2020). Awarded
  • Veg+ (British Council, 01 Apr 2018). Awarded
  • Shampoo Marketing Analysis (Which?, 01 Jan 2016). Awarded
  • FoodSMART (EU, 01 Jan 2015). Awarded
  • Personal Design and Manufacture through 3D printing - PhD Studentship (China Outsourcing International, 01 Sep 2014). Awarded
  • Hall & Woodhouse CPD programme (Hall & Woodhouse, 01 Sep 2014). Awarded
  • Retailer web-site eyetracking (Which?, 01 May 2014). Completed
  • Corinthia Hotels CPD programme (Corinthia Hotels, 01 Mar 2014). Awarded
  • Grocery Store Eyetracking (Which?, 02 Feb 2014). Awarded
  • Waitrose Fellowship 2 (Waitrose ltd, 01 Feb 2014). Awarded
  • Waitrose Fellowship (Waitrose ltd, 01 May 2011). Awarded

External Responsibilities

  • Resource Development International, External Examiner (2012-)
  • Magna Carta College Oxford, External Examiner (2011-)
  • University Campus Suffolk, External Examiner MBA (2008-2012)

Qualifications

  • PhD in Consumer Behaviour (Bournemouth University, 2012)
  • PG Cert in Higher Education (Bournemouth University, 2008)
  • MBA in Retailing (University of Stirling, 2007)
  • BA (Hons) in Retail Management (Bournemouth University, 2000)

Honours

  • Excellence in teaching award (Bournemouth University, 2009)

Memberships

  • European Association for the Education and Research in Commercial Distribution, Member,
  • HE Academy, Member,
  • Higher Education Academy, Fellow,
  • Institute for Small Business and Entrepreneurship, Member,
  • Skillsmart skillshop steering group., Member,