Influence of young consumers’ external and internal variables on their e-loyalty to tourism sites

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Authors: Buhalis, D., Parra López, E. and Martinez-Gonzalez, J.A.

http://eprints.bournemouth.ac.uk/33529/

Journal: Journal of Destination Marketing and Management

Volume: 15

ISSN: 2212-571X

DOI: 10.1016/j.jdmm.2020.100409

This study analyzes, in a generational context, the influence of young consumers' external and internal variables on their e-loyalty to tourism sites. Using a large sample and employing structural equations (PLS), a new model is generated that includes two external variables (site design and eWOM) and two internal variables (trust and satisfaction), to which the intention to purchase online is added. These variables are very important in e-commerce and tourism, and they have not previously been studied jointly. The results show that the impact of consumers’ internal variables is greater than the impact from external ones. Moreover, the proposed causal model is practical and can be easily applied by tourism companies to improve site e-loyalty in the context of market orientation. The Importance-Performance Analysis (IPMA) carried out shows the importance of satisfaction over other variables.

This data was imported from Web of Science (Lite):

Authors: Buhalis, D., Parra Lopez, E. and Alberto Martinez-Gonzalez, J.

http://eprints.bournemouth.ac.uk/33529/

Journal: JOURNAL OF DESTINATION MARKETING & MANAGEMENT

Volume: 15

ISSN: 2212-571X

DOI: 10.1016/j.jdmm.2020.100409

The data on this page was last updated at 05:25 on April 19, 2021.