Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method

Authors: Zhao, X.

Journal: Communication Teacher

Volume: 35

Issue: 1

Pages: 37-42

eISSN: 1740-4630

ISSN: 1740-4622

DOI: 10.1080/17404622.2020.1807579

Abstract:

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social media.

https://eprints.bournemouth.ac.uk/34455/

Source: Scopus

Auditing the "Me Inc.": Teaching personal branding on LinkedIn through an experiential learning method

Authors: Zhao, X.

Journal: COMMUNICATION TEACHER

Volume: 35

Issue: 1

Pages: 37-42

eISSN: 1740-4630

ISSN: 1740-4622

DOI: 10.1080/17404622.2020.1807579

https://eprints.bournemouth.ac.uk/34455/

Source: Web of Science (Lite)

Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method

Authors: Zhao, X.

Journal: Communication Teacher

Publisher: Taylor & Francis

ISSN: 1740-4622

DOI: 10.1080/17404622.2020.1807579

https://eprints.bournemouth.ac.uk/34455/

Source: Manual

Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method

Authors: Zhao, X.

Journal: Communication Teacher

Volume: 35

Issue: 1

Pages: 37-42

ISSN: 1740-4622

Abstract:

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social media.

https://eprints.bournemouth.ac.uk/34455/

Source: BURO EPrints