Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method

Authors: Zhao, X.

Journal: Communication Teacher

Publication Date: 01/01/2021

Volume: 35

Issue: 1

Pages: 37-42

eISSN: 1740-4630

ISSN: 1740-4622

DOI: 10.1080/17404622.2020.1807579

Abstract:

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social media.

https://eprints.bournemouth.ac.uk/34455/

Source: Scopus