Thinking inside the box: An empirical exploration of subscription retailing
Authors: Bray, J., De Silva Kanakaratne, M., Dragouni, M. and Douglas, J.
Journal: Journal of Retailing and Consumer Services
Volume: 58
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2020.102333
Abstract:Subscription retailing is rapidly growing. However, existing understanding of this sector is limited. Through a large-scale survey of 1356 UK consumers this paper develops a typology of subscription types and provides insight into the profile of consumers most likely to engage. The motives and barriers to subscription are assessed, providing clear guidance to retailers on the optimal positioning and marketing of their offers. This is the first empirical study in Europe, increasing our knowledge of consumers profiles, motives and barriers. Our findings have clear managerial implications for subscription service providers and a robust starting point for further academic research.
https://eprints.bournemouth.ac.uk/34681/
Source: Scopus
Thinking inside the box: An empirical exploration of subscription retailing
Authors: Bray, J., Kanakaratne, M.D.S., Dragouni, M. and Douglas, J.
Journal: JOURNAL OF RETAILING AND CONSUMER SERVICES
Volume: 58
eISSN: 1873-1384
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2020.102333
https://eprints.bournemouth.ac.uk/34681/
Source: Web of Science (Lite)
Thinking Inside the Box: An Empirical Exploration of Subscription Retaiing
Authors: Bray, J., De Silva Kanakaratne, M., Dragouni, M. and Douglas, J.
Editors: Timmermans, H.
Journal: Journal of Retailing and Consumer Services
Publisher: Elsevier
ISSN: 0969-6989
Abstract:Subscription retailing is rapidly growing. However, existing understanding of this sector is limited. Through a large-scale survey of 1,356 UK consumers this paper develops a typology of subscription types and provides insight into the profile of consumers most likely to engage. The motives and barriers to subscription are assessed, providing clear guidance to retailers on the optimal positioning and marketing of their offers. This is the first empirical study in Europe, increasing our knowledge of consumers profiles, motives and barriers. Our findings have clear managerial implications for subscription service providers and a robust starting point for further academic research.
https://eprints.bournemouth.ac.uk/34681/
Source: Manual
Thinking Inside the Box: An Empirical Exploration of Subscription Retaiing
Authors: Bray, J.P., De Silva Kanakaratne, M., Dragouni, M. and Douglas, J.
Journal: Journal of Retailing and Consumer Services
Volume: 58
Issue: January
ISSN: 0969-6989
Abstract:Subscription retailing is rapidly growing. However, existing understanding of this sector is limited. Through a large-scale survey of 1,356 UK consumers this paper develops a typology of subscription types and provides insight into the profile of consumers most likely to engage. The motives and barriers to subscription are assessed, providing clear guidance to retailers on the optimal positioning and marketing of their offers. This is the first empirical study in Europe, increasing our knowledge of consumers profiles, motives and barriers. Our findings have clear managerial implications for subscription service providers and a robust starting point for further academic research.
https://eprints.bournemouth.ac.uk/34681/
Source: BURO EPrints