Guest editorial

Authors: Buhalis, D. and Park, S.

Journal: Journal of Product and Brand Management

Volume: 30

Issue: 1

Pages: 1-11

ISSN: 1061-0421

DOI: 10.1108/JPBM-10-2020-3158

http://eprints.bournemouth.ac.uk/35220/

Source: Scopus

Brand management and cocreation lessons from tourism and hospitality: introduction to the special issue

Authors: Buhalis, D. and Park, S.

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT

Volume: 30

Issue: 1

Pages: 1-11

eISSN: 2054-1643

ISSN: 1061-0421

DOI: 10.1108/JPBM-10-2020-3158

http://eprints.bournemouth.ac.uk/35220/

Source: Web of Science (Lite)