Guest editorial

Authors: Buhalis, D., Park, S.

Journal: Journal of Product and Brand Management

Publication Date: 28/01/2021

Volume: 30

Issue: 1

Pages: 1-11

ISSN: 1061-0421

DOI: 10.1108/JPBM-10-2020-3158

Source: Scopus

Brand management and cocreation lessons from tourism and hospitality: introduction to the special issue

Authors: Buhalis, D., Park, S.

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT

Publication Date: 27/01/2021

Volume: 30

Issue: 1

Pages: 1-11

eISSN: 2054-1643

ISSN: 1061-0421

DOI: 10.1108/JPBM-10-2020-3158

Source: Web of Science