Masculinities, Media and the Rugby Mind: An Analysis of Stakeholder Views on the Relationship Between Rugby Union, the Media, Masculine-Influenced Views on Injury, and Concussion

Authors: Parry, K., White, A.J., Cleland, J., Hardwicke, J., Batten, J., Piggin, J. and Howarth, N.

Journal: Communication and Sport

Volume: 10

Issue: 3

Pages: 564-586

eISSN: 2167-4809

ISSN: 2167-4795

DOI: 10.1177/21674795211027292

Abstract:

Rugby union, alongside other collision and contact sports, faces ever mounting pressure from increased recognition of concussive injuries and the risks they present to athletes, both in the short-term and long-term. Here, the media is a central component of increasing pressure for cultural change. This research analysed data from 524 self-selected survey respondents to examine rugby union fans’ and stakeholders’ perceptions of media portrayal of concussion and how it might influence their own perceptions. We found evidence of a complex and heterogenous relationship between perceptions of masculinity, views and attitudes toward mass media, and degree of involvement in rugby union. Specifically, partisans of the sport generally saw mass media as hostile, with coverage biased against rugby, allowing them to manufacture doubt regarding risk information, as well as maintaining involvement in the sport. We conclude that critical commentaries from the media have the ability to challenge masculinities around concussion.

https://eprints.bournemouth.ac.uk/35573/

Source: Scopus

Masculinities, Media and the Rugby Mind: An Analysis of Stakeholder Views on the Relationship Between Rugby Union, the Media, Masculine-Influenced Views on Injury, and Concussion

Authors: Parry, K., White, A.J., Cleland, J., Hardwicke, J., Batten, J., Piggin, J. and Howarth, N.

Journal: COMMUNICATION & SPORT

Volume: 10

Issue: 3

Pages: 564-586

eISSN: 2167-4809

ISSN: 2167-4795

DOI: 10.1177/21674795211027292

https://eprints.bournemouth.ac.uk/35573/

Source: Web of Science (Lite)

Masculinities, media and the rugby mind: An analysis of stakeholder views on the relationship between rugby union, the media, masculine-influenced views on injury, and concussion

Authors: Parry, K.D., Cleland, J., White, A., Hardwicke, J., Batten, J., Piggin, J. and Howarth, N.

Journal: Communication and Sport

Publisher: SAGE

ISSN: 2167-4795

DOI: 10.1177/21674795211027292

Abstract:

Rugby Union alongside other collision and contact sports faces ever mounting pressure in increasing recognition of concussive injuries and the risks potential which they present both in the short-term and long term for their athletes. The media is a central component of increasing pressure for cultural change. However, as our research shows there is a complex intersection of masculinities within Rugby Union and the media. This research analysed the results of 524 self-selected survey responses to understand how the media influenced their views on concussion. Critical commentaries from the media have the ability to challenge masculinities around concussion, yet they can still reinforce masculine values and when the media goes beyond tolerable limits Rugby Union consumers progress around concussion could be hindered.

https://eprints.bournemouth.ac.uk/35573/

https://journals.sagepub.com/doi/full/10.1177/21674795211027292

Source: Manual

Masculinities, media and the rugby mind: An analysis of stakeholder views on the relationship between rugby union, the media, masculine-influenced views on injury, and concussion

Authors: Parry, K.D., Cleland, J., White, A., Hardwicke, J., Batten, J., Piggin, J. and Howarth, N.

Journal: Communication and Sport

Volume: 10

Issue: 3

Pages: 564-586

ISSN: 2167-4795

Abstract:

Rugby Union alongside other collision and contact sports faces ever mounting pressure in increasing recognition of concussive injuries and the risks potential which they present both in the short-term and long term for their athletes. The media is a central component of increasing pressure for cultural change. However, as our research shows there is a complex intersection of masculinities within Rugby Union and the media. This research analysed the results of 524 self-selected survey responses to understand how the media influenced their views on concussion. Critical commentaries from the media have the ability to challenge masculinities around concussion, yet they can still reinforce masculine values and when the media goes beyond tolerable limits Rugby Union consumers progress around concussion could be hindered.

https://eprints.bournemouth.ac.uk/35573/

Source: BURO EPrints