An analysis of responses on Twitter to the English Premier League’s support for the anti-homophobia rainbow laces campaign
Authors: Hansen, M., Kavanagh, E., Anderson, E., Parry, K. and Cleland, J.
Journal: Sport in Society
Volume: 26
Issue: 2
Pages: 302-316
ISSN: 1743-0437
DOI: 10.1080/17430437.2022.2028774
Abstract:This article examines the responses by users of the social media platform, Twitter, to the English Premier League’s (EPL) support, via four tweets from their official Twitter account, for the annual Rainbow Laces anti-homophobia in football campaign. Locating our analysis within the corporate social responsibility (CSR) agenda of the EPL, the four tweets received a total of 24,997 ‘likes’, 4,951 retweets, and 1,865 comments. Of those comments directly responding to the campaign and wider CSR agenda of the EPL (n = 407), 236 contained supportive comments and 171 contained negative comments. Despite support for the Rainbow Laces campaign, the comments also reflected some resistance to the overall CSR agenda of the EPL. Here, responses called for a greater focus on issues outside of LGBT+, such as mental health and reducing the financial burden placed on fans to consume football.
https://eprints.bournemouth.ac.uk/36464/
Source: Scopus
An analysis of responses on Twitter to the English Premier League's support for the anti-homophobia rainbow laces campaign
Authors: Hansen, M., Kavanagh, E., Anderson, E., Parry, K. and Cleland, J.
Journal: SPORT IN SOCIETY
Volume: 26
Issue: 2
Pages: 302-316
eISSN: 1743-0445
ISSN: 1743-0437
DOI: 10.1080/17430437.2022.2028774
https://eprints.bournemouth.ac.uk/36464/
Source: Web of Science (Lite)
An Analysis of Responses on Twitter to the English Premier League’s Support for the Anti-Homophobia Rainbow Laces Campaign
Authors: Hansen, M., Kavanagh, E., Anderson, E., Parry, K.D. and Cleland, J.
Journal: Sport in Society
Publisher: Taylor & Francis
ISSN: 1461-0981
DOI: 10.1080/17430437.2022.2028774
Abstract:This article examines the responses by users of the social media platform, Twitter, to the English Premier League’s (EPL) support, via four tweets from their official Twitter account, for the annual Rainbow Laces anti-homophobia in football campaign. Locating our analysis within the corporate social responsibility (CSR) agenda of the EPL, the four tweets received a total of 24,997 ‘likes’, 4,951 retweets, and 1,865 comments. Of those comments directly responding to the campaign and wider CSR agenda of the EPL (n = 407), 236 contained supportive comments and 171 contained negative comments. Despite support for the Rainbow Laces campaign, the comments also reflected some resistance to the overall CSR agenda of the EPL. Here, responses called for a greater focus on issues outside of LGBT+, such as mental health and reducing the financial burden placed on fans to consume football.
https://eprints.bournemouth.ac.uk/36464/
https://www.tandfonline.com/doi/full/10.1080/17430437.2022.2028774
Source: Manual
An Analysis of Responses on Twitter to the English Premier League’s Support for the Anti-Homophobia Rainbow Laces Campaign
Authors: Hansen, M., Kavanagh, E., Anderson, E., Parry, K. and Cleland, J.
Journal: Sport in Society
Volume: 26
Issue: 2
Pages: 302-316
ISSN: 1461-0981
Abstract:This article examines the responses by users of the social media platform, Twitter, to the English Premier League’s (EPL) support, via four tweets from their official Twitter account, for the annual Rainbow Laces anti-homophobia in football campaign. Locating our analysis within the corporate social responsibility (CSR) agenda of the EPL, the four tweets received a total of 24,997 ‘likes’, 4,951 retweets, and 1,865 comments. Of those comments directly responding to the campaign and wider CSR agenda of the EPL (n = 407), 236 contained supportive comments and 171 contained negative comments. Despite support for the Rainbow Laces campaign, the comments also reflected some resistance to the overall CSR agenda of the EPL. Here, responses called for a greater focus on issues outside of LGBT+, such as mental health and reducing the financial burden placed on fans to consume football.
https://eprints.bournemouth.ac.uk/36464/
Source: BURO EPrints