Testing the relationship between value co-creation, perceived justice and guests’ enjoyment
Authors: Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D. and Karaosmanoglu, E.
Journal: Current Issues in Tourism
Volume: 26
Issue: 4
Pages: 587-602
ISSN: 1368-3500
DOI: 10.1080/13683500.2022.2030680
Abstract:This study explores the relationship between value co-creation (VCC), guests’ perceived justice and guests’ enjoyment. Cognitive appraisal theory and justice theory are used to explain these relationships. Different dimensions of VCC such as knowledge sharing, equity, interaction, personalization, experience and relationship are investigated in this study. Partial least square Structural equation modeling (PLS-SEM) was used to test the hypotheses using data from 365 hotel guests recruited through Prolific. VCC has a positive relationship with guests’ enjoyment through two mediators, the perceived distributive and the interactional justice. This study contributes to the literature of VCC by proposing justice theory as a cognitive process that can partially explain guests’ enjoyment when they adopt an active ‘working' role to undertake value-creating activities.
https://eprints.bournemouth.ac.uk/36953/
Source: Scopus
Testing the relationship between value co-creation, perceived justice and guests' enjoyment
Authors: Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D. and Karaosmanoglu, E.
Journal: CURRENT ISSUES IN TOURISM
Volume: 26
Issue: 4
Pages: 587-602
eISSN: 1747-7603
ISSN: 1368-3500
DOI: 10.1080/13683500.2022.2030680
https://eprints.bournemouth.ac.uk/36953/
Source: Web of Science (Lite)
Testing the relationship between value co-creation, perceived justice and guests’ enjoyment
Authors: Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D. and Karaosmanoglu, E.
Journal: Current Issues in Tourism
Volume: 26
Issue: 4
Pages: 587-602
ISSN: 1368-3500
Abstract:This study explores the relationship between value co-creation (VCC), guests’ perceived justice and guests’ enjoyment. Cognitive appraisal theory and justice theory are used to explain these relationships. Different dimensions of VCC such as knowledge sharing, equity, interaction, personalization, experience and relationship are investigated in this study. Partial least square Structural equation modeling (PLS-SEM) was used to test the hypotheses using data from 365 hotel guests recruited through Prolific. VCC has a positive relationship with guests’ enjoyment through two mediators, the perceived distributive and the interactional justice. This study contributes to the literature of VCC by proposing justice theory as a cognitive process that can partially explain guests’ enjoyment when they adopt an active ‘working' role to undertake value-creating activities.
https://eprints.bournemouth.ac.uk/36953/
Source: BURO EPrints