Constructions of family relationships in a COVID Christmas: An analysis of television advertisements on YouTube
Authors: Pownall, M., Eyles-Smith, E. and Talbot, C.V.
Journal: Feminism and Psychology
Volume: 32
Issue: 3
Pages: 357-375
eISSN: 1461-7161
ISSN: 0959-3535
DOI: 10.1177/09593535221102689
Abstract:Christmas time is a site of intensified domesticity, a reliance on traditional norms, and centring of family relationships. Christmas in the year 2020 was unique in this regard, given how the COVID-19 pandemic widely disrupted home life and shifted family relationships. Feminist researchers have previously noted how analysis of contemporary cultural artefacts, such as online media, can be a useful way of exploring how different relationships are constructed to serve various functions. Therefore, we thematically analysed 11 television advertisements on YouTube to investigate how family relationships are constructed through a lens of feminist psychology in the context of a COVID-19 Christmas. Our analysis generated three dominant themes. First, the television advertisements in our sample constructed nostalgia as women's work. Second, family relationships were positioned as a means of reclaiming power and purpose in an effort to instil a new normal. Lastly, television advertisements constructed family relationships as a critical site for representing gendered norms. We discuss these themes in relation to feminist scholarship on the function of family relationships, during COVID-19 and beyond.
https://eprints.bournemouth.ac.uk/36924/
Source: Scopus
Constructions of family relationships in a COVID Christmas: An analysis of television advertisements on YouTube
Authors: Pownall, M., Eyles-Smith, E. and Talbot, C.V.
Journal: FEMINISM & PSYCHOLOGY
Volume: 32
Issue: 3
Pages: 357-375
eISSN: 1461-7161
ISSN: 0959-3535
DOI: 10.1177/09593535221102689
https://eprints.bournemouth.ac.uk/36924/
Source: Web of Science (Lite)
Constructions of Family Relationships in a COVID Christmas: An Analysis of Television Advertisements on YouTube
Authors: Pownall, M., Eyles-Smith, E. and Talbot, C.
Journal: Feminism and Psychology
Publisher: SAGE
ISSN: 0959-3535
DOI: 10.1177/09593535221102689
https://eprints.bournemouth.ac.uk/36924/
Source: Manual
Constructions of Family Relationships in a COVID Christmas: An Analysis of Television Advertisements on YouTube
Authors: Pownall, M., Eyles-Smith, E. and Talbot, C.V.
Journal: Feminism and Psychology
Volume: 32
Issue: 3
Pages: 357-375
Publisher: SAGE
ISSN: 0959-3535
Abstract:Christmas time is a site of intensified domesticity, a reliance on traditional norms, and centring of family relationships. Christmas in the year 2020 was unique in this regard, given how the COVID-19 pandemic widely disrupted home life and shifted family relationships. Feminist researchers have previously noted how analysis of contemporary cultural artefacts, such as online media, can be a useful way of exploring how different relationships are constructed to serve various functions. Therefore, we thematically analysed 11 television advertisements on YouTube to investigate how family relationships are constructed through a lens of feminist psychology in the context of a COVID-19 Christmas. Our analysis generated three dominant themes. First, the television advertisements in our sample constructed nostalgia as women’s work. Second, family relationships were positioned as a means of reclaiming power and purpose in an effort to instil a new normal. Lastly, television advertisement constructed family relationships as a critical site for representing gendered norms. We discuss these themes in relation to feminist scholarship on the function of family relationships, during COVID-19 and beyond.
https://eprints.bournemouth.ac.uk/36924/
Source: BURO EPrints