Digital practices tracing: studying consumer lurking in digital environments
Authors: Audy Martínek, P., Caliandro, A. and Denegri-Knott, J.
Journal: Journal of Marketing Management
Volume: 39
Issue: 3-4
Pages: 244-274
eISSN: 1472-1376
ISSN: 0267-257X
DOI: 10.1080/0267257X.2022.2105385
Abstract:The aim of this article is to offer a methodological framework for a systematic capture and analysis of consumer lurking practices in digital environments. Despite the prevalence of lurking, it is still an understudied topic in marketing and consumer research due to methodological constraints. To remedy this, we introduce Digital Practices Tracing (DPT), a novel methodological framework integrating digital methods and post-phenomenological inquiry. This combination allows capturing naturally occuring digital lurking practices and uncovering their underlying motivations. The article’s contribution is threefold. First, it provides a detailed research protocol that can be easily applied and further scaled. Second, it applies the methodology to make invisible lurking practices on social media visible. Third, it introduces an ad hoc taxonomy of digital lurking practices useful to trace and measure them.
https://eprints.bournemouth.ac.uk/37344/
Source: Scopus
Digital practices tracing: studying consumer lurking in digital environments
Authors: Martinek, P.A., Caliandro, A. and Denegri-Knott, J.
Journal: JOURNAL OF MARKETING MANAGEMENT
Volume: 39
Issue: 3-4
Pages: 244-274
eISSN: 1472-1376
ISSN: 0267-257X
DOI: 10.1080/0267257X.2022.2105385
https://eprints.bournemouth.ac.uk/37344/
Source: Web of Science (Lite)
Digital practices tracing: studying consumer lurking in digital environments
Authors: Audy Martinek, P., Caliandro, A. and Denegri-Knott, J.
Journal: Journal of Marketing Management
Publisher: Taylor & Francis
ISSN: 0267-257X
Abstract:The aim of this article is to offer a methodological framework for a systematic capture and analysis of consumer lurking practices in digital environments. Despite the prevalence of lurking, it is still an understudied topic in marketing and consumer research due to methodological constraints. To remedy this, we introduce Digital Practices Tracing (DPT), a novel methodological framework integrating digital methods and post-phenomenological inquiry. This combination allows capturing naturally occuring digital lurking practices and uncovering their underlying motivations. The article’s contribution is threefold. First, it provides a detailed research protocol that can be easily applied and further scaled. Second, it applies the methodology to make invisible lurking practices on social media visible. Third, it introduces an ad hoc taxonomy of digital lurking practices useful to trace and measure them
https://eprints.bournemouth.ac.uk/37344/
Source: Manual
Digital practices tracing: studying consumer lurking in digital environments
Authors: Denegri-Knott, J., Audy Martinek, P. and Alessandro, C.
Journal: Journal of Marketing Management
Publisher: Taylor & Francis
ISSN: 0267-257X
Abstract:The aim of this article is to offer a methodological framework for a systematic capture and analysis of consumer lurking practices in digital environments. Despite the prevalence of lurking, it is still an understudied topic in marketing and consumer research due to methodological constraints. To remedy this, we introduce Digital Practices Tracing (DPT), a novel methodological framework integrating digital methods and post-phenomenological inquiry. This combination allows capturing naturally occuring digital lurking practices and uncovering their underlying motivations. The article’s contribution is threefold. First, it provides a detailed research protocol that can be easily applied and further scaled. Second, it applies the methodology to make invisible lurking practices on social media visible. Third, it introduces an ad hoc taxonomy of digital lurking practices useful to trace and measure them
https://eprints.bournemouth.ac.uk/37344/
Source: BURO EPrints