How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
Authors: Zhu, C., Hoc Nang Fong, L., Gao, H., Buhalis, D. and Shang, Z.
Journal: Information Technology and Tourism
Volume: 24
Issue: 3
Pages: 389-407
eISSN: 1943-4294
ISSN: 1098-3058
DOI: 10.1007/s40558-022-00233-w
Abstract:This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.
https://eprints.bournemouth.ac.uk/39543/
Source: Scopus
How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
Authors: Zhu, C., Fong, L.H.N., Gao, H., Buhalis, D. and Shang, Z.
Journal: INFORMATION TECHNOLOGY & TOURISM
Volume: 24
Issue: 3
Pages: 389-407
eISSN: 1943-4294
ISSN: 1098-3058
DOI: 10.1007/s40558-022-00233-w
https://eprints.bournemouth.ac.uk/39543/
Source: Web of Science (Lite)
How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok.
Authors: Zhu, C., Fong, L.H.N., Gao, H., Buhalis, D. and Shang, Z.
Journal: J. Inf. Technol. Tour.
Volume: 24
Pages: 389-407
https://eprints.bournemouth.ac.uk/39543/
Source: DBLP
How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
Authors: Zhu, C., Hoc Nang Fong, L., Gao, H., Buhalis, D. and Shang, Z.
Journal: Information Technology and Tourism
Volume: 24
Issue: 3
Pages: 389-407
ISSN: 1098-3058
Abstract:This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.
https://eprints.bournemouth.ac.uk/39543/
Source: BURO EPrints