Marketing mix

Authors: O'Sullivan, H. and Ngugi, I.

Journal: Encyclopedia of Tourism Management and Marketing

https://eprints.bournemouth.ac.uk/40230/

Source: Manual

Marketing mix

Authors: O'Sullivan, H. and Ngugi, I.

Editors: Buhalis, D.

Pages: 139-142

Publisher: Edward Elgar Publishing

https://eprints.bournemouth.ac.uk/40230/

Source: BURO EPrints