Marketing mix
Authors: O'Sullivan, H. and Ngugi, I.
Journal: Encyclopedia of Tourism Management and Marketing
https://eprints.bournemouth.ac.uk/40230/
Source: Manual
Marketing mix
Authors: O'Sullivan, H. and Ngugi, I.
Editors: Buhalis, D.
Pages: 139-142
Publisher: Edward Elgar Publishing
https://eprints.bournemouth.ac.uk/40230/
Source: BURO EPrints