Achieving Senior Tourists’ Active Aging Through Value Co–creation: A Customer-Dominant Logic Perspective

Authors: Fan, D.X.F., Buhalis, D., Fragkaki, E. and Tsai, Y.R.

Journal: Journal of Travel Research

eISSN: 1552-6763

ISSN: 0047-2875

DOI: 10.1177/00472875231214733

Abstract:

Senior tourists have their own travel behaviors and preferences and require specific resources from the tourism industry and the broader society. This study adopts customer-dominant logic to understand how participating in tourism activities can support seniors in co-creating values toward active aging. Interviews were conducted with 31 senior tourists and 16 tourism and hospitality service providers. Six value themes were identified from the interviews, namely, enjoyment, connectedness, mental vitality, independence, sense of belonging, and self-esteem. The six values were categorized into functional, social, and spiritual dimensions. A value co-creation nexus was developed with continuum- and development-oriented active aging as the two extremes. This nexus highlighted the differentiated efforts exerted by co-creators to create value and identified the value co-creation routines of stakeholders, their corresponding values, and their facilitators. Value co-creation activities were introduced into active aging with tourism as the context. The findings of this study can support the management of tourism services, promote inclusiveness in society, and aid in government policy making.

https://eprints.bournemouth.ac.uk/39302/

Source: Scopus

Achieving Senior Tourists' Active Aging Through Value Co-creation: A Customer-Dominant Logic Perspective

Authors: Fan, D.X.F., Buhalis, D., Fragkaki, E. and Tsai, Y.-R.

Journal: JOURNAL OF TRAVEL RESEARCH

eISSN: 1552-6763

ISSN: 0047-2875

DOI: 10.1177/00472875231214733

https://eprints.bournemouth.ac.uk/39302/

Source: Web of Science (Lite)

Achieving Senior Tourists’ Active Aging Through Value Co–creation: A Customer-Dominant Logic Perspective

Authors: Fan, X., Buhalis, D., Fragkaki, E. and Yun-Ru, T.

Journal: Journal of Travel Research

Publisher: SAGE

ISSN: 0047-2875

DOI: 10.1177/00472875231214733

https://eprints.bournemouth.ac.uk/39302/

Source: Manual

Achieving Senior Tourists’ Active Aging Through Value Co–creation: A Customer-Dominant Logic Perspective

Authors: Fan, X., Buhalis, D., Fragkaki, E. and Tsai, Y.-R.

Journal: Journal of Travel Research

Publisher: SAGE

ISSN: 0047-2875

Abstract:

Senior tourists have their own travel behaviors and preferences and require specific resources from the tourism industry and the broader society. This study adopts customer-dominant logic to understand how participating in tourism activities can support seniors to co-create active aging value. Interviews were conducted with 31 senior tourists and 16 tourism and hospitality service providers. Six value themes were identified from the interviews, namely, enjoyment, connectedness, mental vitality, independence, sense of belonging, and selfesteem. The six values were categorized into functional, social, and spiritual dimensions. A value co-creation nexus was developed with continuum- and development-oriented active aging as the two extremes. This nexus highlighted the differentiated efforts exerted by cocreators to create value and identified the value co-creation routines of stakeholders, their corresponding values, and their facilitators. Value co-creation activities were introduced into active aging with tourism as the context. The findings of this study can support the management of tourism services, promote inclusiveness in society, and aid in government policy making.

https://eprints.bournemouth.ac.uk/39302/

Source: BURO EPrints