CRISIS MANAGEMENT RESPONSE STRATEGIES OF SMALL-SCALE SPORT EVENT ORGANIZATIONS TO THE EFFECTS OF THE COVID-19 PANDEMIC
Authors: Barrett, Z. and Shipway, R.
Journal: Event Management
Volume: 28
Issue: 3
Pages: 441-459
ISSN: 1525-9951
DOI: 10.3727/152599524X17046754077370
Abstract:This study explores the strategies utilized by small-scale sport event organizations to respond to the effects of the COVID-19 pandemic. In doing so, it helps inform future crisis management preparedness in small-scale sport event organizations. Using semistructured interviews, the crisis management experiences of eight participants from six small-scale UK-based sport event organizations were scrutinized. The interviews focused on a holistic understanding of their pre-, during, and postpandemic experiences. Three key themes emerged from the data. They were (i) the diversification of revenue streams and reduction of costs; (ii) ensuring a customer centric approach; and (iii) the importance of fostering entrepreneurial and innovative characteristics. The study proposes a framework of effective crisis response strategies to help inform small-scale sport event organizations to better plan, prepare, and prevent future crises. Through the theoretical lens of resilience studies, it advances knowledge on the COVID-19 experiences of small-scale organizations in the events industry.
https://eprints.bournemouth.ac.uk/39335/
Source: Scopus