Virtual reality and mental imagery towards travel inspiration and visit intention
Authors: Assiouras, I., Giannopoulos, A., Mavragani, E. and Buhalis, D.
Journal: International Journal of Tourism Research
Volume: 26
Issue: 2
eISSN: 1522-1970
ISSN: 1099-2340
DOI: 10.1002/jtr.2646
Abstract:The study examines the relationship between virtual reality (VR)-facilitated mental imagery and travellers' intention to visit a destination. A serial mediation process through travel inspiration (inspired-by and inspired-to) is proposed as a psychological mechanism able to explain the positive relationship of elaboration and quality of mental imagery with visit intentions. VR users were recruited through Prolific Academic. The findings demonstrate that VR-facilitated elaboration of mental imagery increases travel inspiration and consequently visit intention. However, the importance of mental imagery quality is much lower. The paper contributes to the literature of pre-travel VR experience by exploring the role of travel inspiration.
https://eprints.bournemouth.ac.uk/39749/
Source: Scopus
Virtual reality and mental imagery towards travel inspiration and visit intention
Authors: Assiouras, I., Giannopoulos, A., Mavragani, E. and Buhalis, D.
Journal: INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume: 26
Issue: 2
eISSN: 1522-1970
ISSN: 1099-2340
DOI: 10.1002/jtr.2646
https://eprints.bournemouth.ac.uk/39749/
Source: Web of Science (Lite)
Virtual reality and mental imagery towards travel inspiration and visit intention
Authors: Assiouras, I., Giannopoulos, A., Mavragani, E. and Buhalis, D.
Journal: International Journal of Tourism Research
Volume: 26
Issue: 2
ISSN: 1099-2340
Abstract:The study examines the relationship between virtual reality (VR)-facilitated mental imagery and travellers' intention to visit a destination. A serial mediation process through travel inspiration (inspired-by and inspired-to) is proposed as a psychological mechanism able to explain the positive relationship of elaboration and quality of mental imagery with visit intentions. VR users were recruited through Prolific Academic. The findings demonstrate that VR-facilitated elaboration of mental imagery increases travel inspiration and consequently visit intention. However, the importance of mental imagery quality is much lower. The paper contributes to the literature of pre-travel VR experience by exploring the role of travel inspiration.
https://eprints.bournemouth.ac.uk/39749/
Source: BURO EPrints