Consumer’s e-lifestyle and repurchase intention in online food ordering services: Exploring the role of e-WOM and habit
Authors: Sahranavard, S.A., Oney, E. and Aghaei, I.
Journal: Technological Forecasting and Social Change
Publisher: Elsevier
eISSN: 1873-5509
ISSN: 0040-1625
DOI: 10.1016/j.techfore.2024.123647
Abstract:This study investigates the factors that influence users' repurchase intentions in online food ordering platforms. The study examines the influence of e-satisfaction on repurchase intention, as well as the mediating effect of attitude and the moderating effects of e-WOM and habit on the relationship between e-satisfaction and repurchase intention. The study collected data online from online food ordering platform users in Turkey and analyzed it by conducting PLS-SEM. The results show that e-satisfaction has a positive and significant influence on repurchase intention and this relationship is mediated by attitude and moderated by e-WOM and habit. The study concludes with theoretical and managerial implications and recommendations for future research.
Source: Manual