Dr Iman Aghaei
- iaghaei at bournemouth dot ac dot uk
- http://orcid.org/0000-0003-0094-5146
- Lecturer in Marketing and Strategy
- Dorset House D159, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Biography
Iman Aghaei is a Lecturer in Marketing and Strategy at Bournemouth University Business School. Previously, he served as an Assistant Professor in Marketing at Cyprus International University. With over a decade of experience across various industries, his research focuses on services marketing and consumer behaviour, particularly in areas like transformative marketing, consumer decision-making, sustainable consumption, and branding.
Iman has actively contributed to the academic community through publications in leading journals such as Eurasian Business Review, Technological Forecasting and Social Change, Tourism Management Perspectives, Emerging Markets Finance and Trade, Journal of Marketing Analytics, Tourism Review, The Service Industries Journal, Journal of Health Organization and Management, and Journal of Applied Research in Higher Education. Additionally, he has served as a reviewer for the Journal of Retailing and Consumer Services, Psychology & Marketing, International Journal of Consumer Studies, International Journal of Emerging Markets, International Journal of Contemporary Hospitality Management, Computers in Human Behavior, International Journal of Tourism Research, Asia Pacific Journal of Human Resources, Journal of Entrepreneurship in Emerging Economies, Energy, and European Review, among others...
In recognition of his contributions, Iman was honoured with the Emerald Literati Award of Excellence for outstanding reviewers.
moreExpertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Good health and well-being
"Ensure healthy lives and promote well-being for all at all ages"
Quality education
"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"
Responsible consumption and production
"Ensure sustainable consumption and production patterns"
Journal Articles
- Nwosu, L., Yesilada, F. and Aghaei, I., 2025. The Impact of Perceived Physician Communication Skills on Revisit Intention: A Moderated Mediation Model. Gadjah Mada International Journal of Business, 27 (2), 221-246.
- Tessema, D.H., Yesilada, F. and Aghaei, I., 2025. Enhancing Corporate Sustainability through Total Quality Management: Evidence From Ethiopian Private hospitals. SAGE Open, 15 (2).
- Naaman, D., Yeşilada, F. and Aghaei, I., 2025. A Moderated Mediation Analysis of Lebanon’s Food Consumers’ Green Purchasing Intentions: A Path Towards Sustainability. Sustainability (Switzerland), 17 (4).
- Nuhu, J.A., Yesilada, F. and Aghaei, I., 2025. A critical assessment of male HIV/AIDS patients’ satisfaction with antiretroviral therapy and its implications for sustainable development in Sub-Saharan Africa. Journal of Health Organization and Management.
- Tessema, D.H., Yesilada, F. and Aghaei, I., 2025. Enhancing pro-environmental behavior through green human resource management practices: evidence from Ethiopian private hospitals. Journal of Health Organization and Management.
- Sahranavard, S.A., Oney, E. and Aghaei, I., 2024. Consumer's e-lifestyle and repurchase intention in online food ordering services: Exploring the role of e-WOM and habit. Technological Forecasting and Social Change, 208.
- Oney, E. and Aghaei, I., 2024. Consumer complaint intentions: the impact of general and specific self-confidence. Journal of Marketing Analytics, 12 (2), 390-410.
- Tessema, D.H., Yesilada, F., Aghaei, I. and Ahmed, J.N., 2024. Influence of perceived service quality on word-of-mouth: the mediating role of brand trust and student satisfaction. Journal of Applied Research in Higher Education.
- Aghaei, I. and Sekandari, E., 2024. Clicks to comfort: the magic of social media marketing in the hotel service industry. International Journal of Internet Marketing and Advertising, 21 (3-4), 331-355.
- Ahmed Hasan, I., Aghaei, I. and Ilkhani Zadeh, S., 2023. Perception of CSR Activities, Organizational Trust, and Employee Outcome: Evidence from Iraq Telecom Market in Post-Pandemic COVID-19. International Journal of Professional Business Review, 8 (11).
- Sekandari, E. and Aghaei, I., 2023. Exploring Must-know Criteria for Effective Customer Segmentation in Online Market Using AHP. Review of Marketing Science, 21 (1), 271-294.
- Aghaei, I. and Poorkhaje Namaghi, S., 2022. Electronic Word-of-Mouth, Affective Commitment, and Consumer Buying Behavior in Healthcare Services during the COVID-19 Pandemic. Journal of Business Research - Turk, 14 (4), 2669-2685.
- Aghaei, I., Haghani, M. and Limunga, E.J., 2022. Task and Relationship Conflicts, Employee Agility, and Perceived Job Performance. Journal of Management and Research, 9 (1), 29-60.
- Aghaei, I. and Alarsali, N., 2022. Effective Determinants of Consumer Buying Decision on OTC Medications: Digital Marketing, Brand Experience, and Reference Groups. BOHR International Journal of Computer Science, 1 (1), 56-67.
- Ghasemi, M., Nejad, M.G. and Aghaei, I., 2021. Knowledge management orientation and operational performance relationship in medical tourism (overview of the model performance in the COVID-19 pandemic and post-pandemic era). Health Serv Manage Res, 34 (4), 208-222.
- Erdil, D.U., Tumer, M., Nadiri, H. and Aghaei, I., 2021. Prioritizing Information Sources and Requirements in Students' Choice of Higher Education Destination: Using AHP Analysis. SAGE OPEN, 11 (2).
- Aghaei, I. and Sokhanvar, A., 2020. Factors influencing SME owners’ continuance intention in Bangladesh: a logistic regression model. Eurasian Business Review, 10 (3), 391-415.
- Tümer, M., Aghaei, I., Öney, E. and Nasser Eddine, Y., 2019. The impact of traditional and social media marketing on customers' brand trust and purchase intentions in the Turkish airline market. Journal of Research in Emerging Markets, 1 (4), 2663-2677.
- Tümer, M., Aghaei, I. and Lasisi, T.T., 2019. Assessment of housing choice criteria for the universities' students in North Cyprus using AHP method. International EUropean Journal of Managerial Research, 3 (4), 65-86.
- Aker, S.L. and Aghaei, I., 2019. Comparison of Business Environments in Oil-Rich MENA Countries: A Clustering Analysis of Economic Diversification and Performance. EMERGING MARKETS FINANCE AND TRADE, 55 (12), 2871-2885.
- Teimouri, R.B., Arasli, H., Kilic, H. and Aghaei, I., 2018. Service, politics, and engagement: A multi-level analysis. TOURISM MANAGEMENT PERSPECTIVES, 28, 10-19.
- Sokhanvar, A., Aghaei, I. and Aker, S., 2018. The effect of prosperity on international tourism expenditure. TOURISM REVIEW, 73 (1), 44-54.
- Arasli, H., Teimouri, R.B., Kilic, H. and Aghaei, I., 2017. Effects of service orientation on job embeddedness in hotel industry. SERVICE INDUSTRIES JOURNAL, 37 (9-10), 607-627.
Profile of Teaching PG
- Marketing and Strategy
Profile of Teaching UG
- Consumer Behaviour in Tourism and Hospitality, Level 5
- Live Marketing Consultancy Project, Level 6
- Strategic Management, Level 5
- Branding and Integrated Communication, Level 5
Internal Responsibilities
- Programme Leader, MSc Marketing Suite, Level 7
- Unit Lead, Consumer Behaviour in Tourism and Hospitality, Level 5
- Unit Lead, Live Marketing Consultancy Project, Level 6
Journal Reviewing/Refereeing
- Psychology and Marketing, Anonymous peer review, 16 Nov 2023
- International Journal of Consumer Studies, 19 May 2022
- Journal of Retailing and Consumer Services, Anonymous peer review, 05 Dec 2020
- Asia Pacific Journal of Human Resources, Anonymous peer review, 24 Mar 2020
- Mineral Economics, Anonymous peer review, 17 Sep 2019
- International Journal of Emerging Markets, Anonymous peer review, 16 Aug 2019
- International Journal of Tourism Research, Anonymous peer review, 04 Apr 2019
- Energy Research and Social Science, Anonymous peer review, 16 Nov 2018
- Energy, Anonymous peer review, 20 Jun 2018
- Computers in Human Behavior, Anonymous peer review, 14 Mar 2018
- Journal of Entrepreneurship in Emerging Economies, Anonymous peer review, 07 Feb 2018
Qualifications
- PhD in Business Administration (Marketing) (Eastern Mediterranean University, 2019)
- MSc in Systems Management and Productivity (Amirkabir University of Technology (Tehran Polytechnic), 2013)
- BSc (Hons) in Mining Engineering (University of Tehran, 2006)
Honours
- Literati Award of Excellence for outstanding reviewers (Emerald, 2020)
Social Media Links
- LinkedIn, http://bit.ly/2IH7geJ
- Google+, http://bit.ly/2RCSLRx