Value co-destruction behavior in peer-to-peer accommodation: evidence of dark triad, moral disengagement, and host incivility
Authors: Vasil, M., Chopdar, P.K., Das, S.S. and Buhalis, D.
Journal: Journal of Hospitality Marketing & Management
Publisher: Routledge
ISSN: 1936-8623
Abstract:Drawing on value co-destruction literature, moral disengagement, social exchange and trait activation theories, this study investigates the role of dark triad traits, moral disengagement, and host incivility on peer-to-peer accommodation guests’ value co-destruction behavior. Data was collected from 428 Indian Airbnb customers and analyzed using partial least squares-structural equation modeling. Results show that among dark triad traits, only psychopathy directly influences value co-destruction behavior. However, all three dark traits lead to value co-destruction behavior through moral disengagement. Host incivility positively influences value co-destruction behavior and also moderates the relationship between psychopathy and value co-destruction behavior. The study offers a comprehensive understanding of the antecedents of guests’ value co-destruction behavior in peer-to-peer accommodation. The findings suggest that P2P accommodation managers need to instill moral accountability among guests and foster civil behaviors among hosts to prevent value co-destruction.
https://eprints.bournemouth.ac.uk/40700/
Source: BURO EPrints
