Performance measures of net-enabled hypercompetitive industries: The case of tourism
Authors: Michopoulou, E. and Buhalis, D.
Journal: International Journal of Information Management
Volume: 28
Issue: 3
Pages: 168-180
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2007.07.003
Abstract:This paper investigates the theory and practice of e-metrics. It examines the tourism sector as one of the most successful sectors on-line and identifies best practice in the industry. Qualitative research with top e-Marketing executives demonstrates the usage and satisfaction levels from current e-metrics deployment, selection of e-metrics for return on investment (ROI) calculation as well as intention of new e-metrics implementation and future trends and developments. This paper concludes that tourism organizations gradually realise the value of e-measurement and are willing to implement e-metrics to enable them evaluate the effectiveness of their planning processes and assess their results against their short- and long-term objectives. © 2007 Elsevier Ltd. All rights reserved.
https://eprints.bournemouth.ac.uk/5064/
Source: Scopus
Performance measures of net-enabled hypercompetitive industries: The case of tourism
Authors: Michopoulou, E. and Buhalis, D.
Journal: INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
Volume: 28
Issue: 3
Pages: 168-180
eISSN: 1873-4707
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2007.07.003
https://eprints.bournemouth.ac.uk/5064/
Source: Web of Science (Lite)
Performance measures of net-enabled hypercompetitive industries: the case of tourism
Authors: Michopoulou, E. and Buhalis, D.
Journal: International Journal of Information Management
Volume: 28
Pages: 168-180
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2007.07.003
Abstract:This paper investigates the theory and practise of e-metrics. It examines the tourism sector as one of the most successful sectors on-line and identifies best practice in the industry. Qualitative research with top e-Marketing executives demonstrates the usage and satisfaction levels from current e-metrics deployment, selection of e-metrics for ROI calculation as well as intention of new e-metrics implementation and future trends and developments. This paper concludes that tourism organizations gradually realise the value of e-measurement and are willing to implement e-metrics to enable them evaluate the effectiveness of their planning processes and assess their results against their short and the long term objectives.
https://eprints.bournemouth.ac.uk/5064/
Source: Manual
Preferred by: Dimitrios Buhalis
Performance measures of net-enabled hypercompetitive industries: The case of tourism.
Authors: Michopoulou, E. and Buhalis, D.
Journal: Int. J. Inf. Manag.
Volume: 28
Pages: 168-180
DOI: 10.1016/j.ijinfomgt.2007.07.003
https://eprints.bournemouth.ac.uk/5064/
Source: DBLP
Performance measures of net-enabled hypercompetitive industries: the case of tourism
Authors: Michopoulou, E. and Buhalis, D.
Journal: International Journal of Information Management
Volume: 28
Issue: 3
Pages: 168-180
ISSN: 0268-4012
Abstract:This paper investigates the theory and practise of e-metrics. It examines the tourism sector as one of the most successful sectors on-line and identifies best practice in the industry. Qualitative research with top e-Marketing executives demonstrates the usage and satisfaction levels from current e-metrics deployment, selection of e-metrics for ROI calculation as well as intention of new e-metrics implementation and future trends and developments. This paper concludes that tourism organizations gradually realise the value of e-measurement and are willing to implement e-metrics to enable them evaluate the effectiveness of their planning processes and assess their results against their short and the long term objectives.
https://eprints.bournemouth.ac.uk/5064/
Source: BURO EPrints