Performance measures of net-enabled hypercompetitive industries: The case of tourism

This source preferred by Dimitrios Buhalis

Authors: Michopoulou, E. and Buhalis, D.

http://eprints.bournemouth.ac.uk/5064/

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VB4-4SB9F15-1&_user=1682380&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000011378&_version=1&_urlVersion=0&_userid=1682380&md5=15179614ebd9395555563f459d65ee88

Journal: International Journal of Information Management

Volume: 28

Pages: 168-180

ISSN: 0268-4012

DOI: 10.1016/j.ijinfomgt.2007.07.003

This paper investigates the theory and practise of e-metrics. It examines the tourism sector as one of the most successful sectors on-line and identifies best practice in the industry. Qualitative research with top e-Marketing executives demonstrates the usage and satisfaction levels from current e-metrics deployment, selection of e-metrics for ROI calculation as well as intention of new e-metrics implementation and future trends and developments. This paper concludes that tourism organizations gradually realise the value of e-measurement and are willing to implement e-metrics to enable them evaluate the effectiveness of their planning processes and assess their results against their short and the long term objectives.

This data was imported from DBLP:

Authors: Michopoulou, E. and Buhalis, D.

http://eprints.bournemouth.ac.uk/5064/

Journal: Int J. Information Management

Volume: 28

Pages: 168-180

This data was imported from Scopus:

Authors: Michopoulou, E. and Buhalis, D.

http://eprints.bournemouth.ac.uk/5064/

Journal: International Journal of Information Management

Volume: 28

Issue: 3

Pages: 168-180

ISSN: 0268-4012

DOI: 10.1016/j.ijinfomgt.2007.07.003

This paper investigates the theory and practice of e-metrics. It examines the tourism sector as one of the most successful sectors on-line and identifies best practice in the industry. Qualitative research with top e-Marketing executives demonstrates the usage and satisfaction levels from current e-metrics deployment, selection of e-metrics for return on investment (ROI) calculation as well as intention of new e-metrics implementation and future trends and developments. This paper concludes that tourism organizations gradually realise the value of e-measurement and are willing to implement e-metrics to enable them evaluate the effectiveness of their planning processes and assess their results against their short- and long-term objectives. © 2007 Elsevier Ltd. All rights reserved.

This data was imported from Web of Science (Lite):

Authors: Michopoulou, E. and Buhalis, D.

http://eprints.bournemouth.ac.uk/5064/

Journal: INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT

Volume: 28

Issue: 3

Pages: 168-180

ISSN: 0268-4012

DOI: 10.1016/j.ijinfomgt.2007.07.003

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