Enhancing SMTEs' business performance through the Internet and e-learning platforms
Authors: Collins, C., Buhalis, D. and Peters, M.
Journal: Education + Training
Volume: 45
Pages: 483-494
ISSN: 0040-0912
DOI: 10.1108/00400910310508874
Abstract:Investigates small and medium-sized tourist enterprises (SMTEs) in the European hotel sector and their utilisation of the Internet and their perception of online learning systems. Aims to demonstrate to SMTEs that training is imperative and that information and communication technologies (ICTs) can enable them to improve their inventory management, strengthen their marketing and communications strategies and develop their internal business processes. The survey demonstrates that SMTEs are not utilising information technology in their businesses to its full potential. They primarily see the Internet as a mechanism for promoting their hotel rather than for training, inter-, intra-organisational and e-commerce purposes. Respondents have recognised that integrating technology with training will become a management challenge in the future, but at present it is not considered a priority. However, respondents did identify their highest preference for content to be incorporated into the online course modules to be ICT trends and issues. Concludes that SMTEs are willing to engage in online learning and that the ability of SMTEs in embracing e-learning can become crucial determinants of their success. © 2003, MCB UP Limited
Source: Scopus
Enhancing SMTEs business performance through eLearning platforms
Authors: Collins, C., Buhalis, D. and Peters, M.
Journal: Journal of Education and Training
Volume: 45
Pages: 483-494
ISSN: 0040-0912
Abstract:Investigates small and medium-sized tourist enterprises (SMTEs)in the European hotel sector and their utilisation of the Internet and their perception of online learning systems. Aims to demonstrate to SMTEs that training is imperative and that information and communication technologies (ICTs) can enable them to improve their inventory management, strengthen their marketing and communications strategies and develop their internal business processes. The survey demonstrates that SMTEs are not utilising information technology in their businesses to its full potential. They primarily see the Internet as a mechanism for promoting their hotel rather than for training, inter-, intraorganisational and e-commerce purposes. Respondents have recognised that integrating technology with training will become a management challenge in the future, but at present it is not considered a priority. However, respondents did identify their highest preference for content to be incorporated into the online course modules to be ICT trends and issues. Concludes that SMTEs are willing to engage in online learning and that the ability of SMTEs in embracing e-learning can become crucial determinants of their success.
Source: Manual
Preferred by: Dimitrios Buhalis