The convention industry in Galicia and Santiago de Compostela: Stakeholder perceptions of its success and potential for growth

Authors: Morla, D.M. and Ladkin, A.

Journal: Event Management

Volume: 10

Issue: 4

Pages: 241-251

ISSN: 1525-9951

DOI: 10.3727/152599507783948639

Abstract:

The Autonomous Community of Galicia, Spain and its regional capital city Santiago de Compostela have a well-developed and successful convention industry. This research outlines the reasons for its success, and, taking a stakeholder perspective, explores ways in which the region can ensure continued growth. Using primary data based on interviews with different stakeholders from the public and private sectors, a number of issues are examined in relation to potential for growth. These include the current perceptions of the destinations success, the role of the conference and exhibition centers and promotion of the destination, increasing competition, and human resources. The study concludes with recommendations for improvements for the Galician convention industry, and a discussion of how these issues might be relevant for other convention destinations. Copyright © 2007 Cognizant Comm. Corp.

Source: Scopus