Mary Hogarth

Mary Hogarth

  • Senior Lecturer in Journalism
  • Weymouth House W314, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Educator, media specialist, and writer, Mary Hogarth was previously Head of Features Journalism at Solent University and is now a HEA Senior Fellow with a fractional post at Bournemouth University.

With more than 20 years’ industry experience – including her role as Managing Editor of Writers International Ltd overseeing two national magazines – Mary set up The Magazine Expert Ltd in 2015. Her consultancy practice specialises in new title launches (print, online and digital), audience engagement, editorial development and sustainable business strategies.

To date, Mary has written numerous articles on magazine publishing and authored three books - How To Launch A Magazine In This Digital Age (Bloomsbury, 2014), Business Strategies for Magazine Publishing (Routledge, 2018) and Writing Feature Articles (Routledge, 2019).

Her research interests include sustainable publishing strategies and developing pedagogical practices to enhance employability while improving the student experience.

Recently, Mary has embarked on a PhD investigating how magazine business practices have evolved as a result of the digital age.

Research

My research focuses on magazine publishing from a business perspective. As part of my doctoral research, I am examining publishers’ approaches to developing sustainable business strategies. A key emphasis will be on investigating how publishers of print magazines are developing sustainable business strategies to counteract a downward trend in circulation and advertising sales.

Favourites

Journal Articles

  • Hogarth, M., 2020. Lessons from the past: What four iconic british titles can teach the magazine industry. Journal of Magazine Media, 20 (1-2), 14-28.

Books

Chapters

  • Hogarth, M., 2022. Sustainability in specialist publishing: A comparative case study analysis of a British and American Writing Magazine. In: Holmes, T. and Rodrigues Cardoso, C., eds. Transforming Magazines Rethinking the Medium in the Digital Age. Newcastle upon Tyne: Cambridge Scholars Publishing, 1-372.

Profile of Teaching UG

  • Writing for the Media, Unit Leader (2016-present)
  • Multimedia Major Projects
  • Features & Online 1 - unit leader
  • Features & Online 2

Invited Lectures

  • Critical strategies to develop your title, University of Derby, 14 Oct 2021 more
  • Magazine Publishing 101: how to launch a new title, Sheffield Hallam University, 10 Feb 2021 more
  • 13 Oct 2020 more
  • 13 Feb 2020 more
  • 29 Jan 2020 more
  • 11 Nov 2019 more
  • 30 Oct 2019 more
  • 22 Oct 2019 more
  • How to develop a successful magazine concept, Edinburgh Napier University, 13 Jun 2019 more
  • Magazine Publishing, University of Sunderland, 06 Nov 2018 more
  • Magazine Audiences & Markets, University of Westminster, 23 Oct 2018 more
  • What makes a successful magazine, University of Oklahoma, 13 Sep 2018 more
  • Developing your professional identity, University of Sunderland, 01 Oct 2017 more
  • Magazine Publishing, University of Sunderland, 01 Nov 2016 more

Grants

  • Magazines - the past, present and future (Southampton Solent University, 01 Jul 2014). Awarded

External Responsibilities

Internal Responsibilities

Journal Reviewing/Refereeing

  • Journal of Magazine Media, Anonymous peer review, 17 Dec 2019

Public Engagement & Outreach Activities

  • Troika Virtual Conference organised by The International Magazine Centre
  • Dorchester Chamber For Business - Learning lunch
  • Your business from a media perspective

Conference Presentations

  • Mapping the Magazine 7, A thriving magazine community: an analysis of Country Walking Magazine, which examines how the title has built a robust value proposition including nearly 40,000 print and digital subscribers, 27 Jul 2022, Hosted by Drake University, Des Moines, Iowa, USA
  • Mapping The Magazine 6, Sustainability in specialist publishing: A comparative case study analysis of a British and American writing magazine, 01 Jul 2020, Virtual due to Covid-19
  • AJE Magazine Conference - part of the Edinburgh International Magazine Conference, Why 360-degree features are core skills for tomorrow’s journalists, 18 Sep 2019, Edinburgh Napier University
  • Mapping the Magazine, Lessons from the past, 25 Jul 2018, Columbia College, Chicago
  • Mapping The Magazine 5, LESSONS FROM THE PAST What can we learn from those early pioneers?, 25 Jul 2018, Columbia College, Chicago, USA
  • Magazines: The Way Ahead, New Sustainable Business Models, 15 Jan 2014, City University

Consultancy Activities

  • The Magazine Expert Ltd (magazine consultancy practice), Consultancy. Celebrating Poundbury
  • The Magzine Expert Ltd, magazine consultancy. Henry Leveson-Gower, publisher of The Mint Magazine - www.themintmagazine.com

Qualifications

  • MA in Media with Corporate PR (Southampton Solent University, 2011)
  • PGCE in Learning & Teaching in Higher Education (Southampton Solent University, 2007)
  • BA (Hons) in Journalism (Nottingham Trent University, 1997)

Memberships

Social Media Links

External Media and Press

Broadcast Interview