Mary Hogarth
- 01202 965634
- mhogarth at bournemouth dot ac dot uk
- http://orcid.org/0000-0001-6773-2327
- Senior Lecturer in Journalism
- W420 (desk 69)
Back to top
Biography
Educator, media specialist, and writer, Mary Hogarth was previously Head of Features Journalism at Solent University and is now a HEA Senior Fellow with a fractional post at Bournemouth University.
With more than 20 years’ industry experience – including her role as Managing Editor of Writers International Ltd overseeing two national magazines – Mary set up The Magazine Expert Ltd in 2015. Her consultancy practice specialises in new title launches (print, online and digital), audience engagement, editorial development and sustainable business strategies.
To date, Mary has written numerous articles on magazine publishing and authored three books - How To Launch A Magazine In This Digital Age (Bloomsbury, 2014), Business Strategies for Magazine Publishing (Routledge, 2018) and Writing Feature Articles (Routledge, 2019).
Her research interests include sustainable publishing strategies and developing pedagogical practices to enhance employability while improving the student experience.
Recently, Mary has embarked on a PhD investigating how magazine business practices have evolved as a result of the digital age.
Research
My research focuses on magazine publishing from a business perspective. As part of my doctoral research, I am examining publishers’ approaches to developing sustainable business strategies. A key emphasis will be on investigating how publishers of print magazines are developing sustainable business strategies to counteract a downward trend in circulation and advertising sales.
Favourites
- Hogarth, M., 2018. Business Strategies for Magazine Publishing. Oxford: Routledge.
Journal Articles
- Hogarth, M., 2024. The Emergence of Magazine Membership Models. International Journal of Magazine Studies, 1 (1), 36-51.
- Hogarth, M., 2020. Lessons from the past: What four iconic british titles can teach the magazine industry. Journal of Magazine Media, 20 (1-2), 14-28.
Books
- Hogarth, M., 2019. Writing Feature Articles: Print, Digital and Online. Abingdon: Routlege.
- Hogarth, M., 2018. Business Strategies for Magazine Publishing. Oxford: Routledge.
- Hogarth, M., 2014. How To Launch A Magazine In This Digital Age. London and New York: Bloomsbury.
Chapters
- Hogarth, M., 2022. Sustainability in specialist publishing: A comparative case study analysis of a British and American Writing Magazine. In: Holmes, T. and Rodrigues Cardoso, C., eds. Transforming Magazines Rethinking the Medium in the Digital Age. Newcastle upon Tyne: Cambridge Scholars Publishing, 1-372.
Profile of Teaching UG
- Writing for the Media, Unit Leader (2016-present)
- Multimedia Major Projects
- Features & Online 1 - unit leader
- Features & Online 2
Invited Lectures
-
Magazine Publishing 101: how to launch a new title, Sheffield Hallam University, 10 Feb 2021 more
Guest lecture -
How to develop a successful magazine concept, Edinburgh Napier University, 13 Jun 2019 more
Guest lecture -
Developing your professional identity, University of Sunderland, 01 Oct 2017 more
Guest lecture - University of Sunderland -
Magazine Publishing, University of Sunderland, 01 Nov 2016 more
Guest lecture - University of Sunderland
Grants
- Magazines - the past, present and future (Southampton Solent University, 01 Jul 2014). Awarded
External Responsibilities
- Falmouth University, External Examiner (2022-2026), https://www.falmouth.ac.uk/courses?Text=journalism%20and%20creative%20writing
- International Magazine Centre, Facilitator at Hive events (2022-), https://internationalmagazinecentre.com/what-i-learnt-from-the-hive/
- Inter-American Journal of Media Communication, Reviewer (2022-2021), https://periodicos.ufsm.br/animus/announcement/view/576; Animus
- Professional Publisher Association, Participant in PPA Leadership Summit (online) (2021), https://ppasummit.co.uk/2021/en/node/agendasession-keynote?tz=Europe/London
- University of Arts, London, External Assessor (2021), https://www.arts.ac.uk/subjects/journalism-pr-media-and-publishing/undergraduate/ba-hons-journalism-lcc
- Mapping the Magazine, Organisation and Scientific Committee member (2020-), https://mappingthemagazine.org/
- International Magazine Centre, Mentor (2020-), https://internationalmagazinecentre.com/
- National Magazine Academy Awards, Committee Member (2019-), https://www.themagacademy.com/
- Mapping the Magazine 6, Committee member (2019-), http://mappingthemagazine.org/
- Mapping the Magazine 6 Conference, Committee Member (2019-2020), http://mappingthemagazine.org/
- The Magazine Academy Awards, Committee member (2019-), https://www.themagacademy.com/
- The National Magazine Academy Awards, Committee member (2019-2020), https://www.themagacademy.com/
- Media Voices, Judge - The Publisher Podcast Awards (2019-), https://publisherpodcastawards.com/
- Edinburgh Napier University, External Examiner, MA International Journalism (2018-), https://www.napier.ac.uk/courses/ma-international-journalism-for-media-professionals-postgraduate-distance-learning
- Edinburgh Napier University, External Examiner - MA International Journalism (2018-2021)
- University of Sunderland, External Examiner (2016-2019)
- University of Central Lancashire, External Examiner (2010-2013)
Internal Responsibilities
- Judge, New Media Writing Prize (Digital Journalism Award). https://newmediawritingprize.co.uk/
Journal Reviewing/Refereeing
- Journal of Magazine Media, Anonymous peer review, 17 Dec 2019
Public Engagement & Outreach Activities
- Chaired panel (09 Sep 2020)
- Judge for The Publisher Podcast Awards (01 Jan 2019)
- Workshop on How to raise your professional profile (28 Jun 2017)
- Presentation to Dorvil Business Networking Group (Dorset) (02 Sep 2016)
Conference Presentations
- 15th Annual Postgraduate Conference, From PhD student to doctoral candidate: The evolution of my thesis, 29 Nov 2023, Bournemouth University
- Future of Magazines, The emergence of membership models: A case study examining how three specialist magazines have designed and implemented membership programme, 19 Jul 2023, Lusófona University
- Mapping the Magazine 7, A thriving magazine community: an analysis of Country Walking Magazine, which examines how the title has built a robust value proposition including nearly 40,000 print and digital subscribers, 27 Jul 2022, Hosted by Drake University, Des Moines, Iowa, USA
- Mapping The Magazine 6, Sustainability in specialist publishing: A comparative case study analysis of a British and American writing magazine, 01 Jul 2020, Virtual due to Covid-19
- AJE Magazine Conference - part of the Edinburgh International Magazine Conference, Why 360-degree features are core skills for tomorrow’s journalists, 18 Sep 2019, Edinburgh Napier University
- Mapping the Magazine, Lessons from the past, 25 Jul 2018, Columbia College, Chicago
- Mapping The Magazine 5, LESSONS FROM THE PAST What can we learn from those early pioneers?, 25 Jul 2018, Columbia College, Chicago, USA
- Magazines: The Way Ahead, New Sustainable Business Models, 15 Jan 2014, City University
Consultancy Activities
- The Magazine Expert Ltd (magazine consultancy practice), Consultancy. Celebrating Poundbury
- The Magzine Expert Ltd, magazine consultancy. Henry Leveson-Gower, publisher of The Mint Magazine - www.themintmagazine.com
Qualifications
- MA in Media with Corporate PR (Southampton Solent University, 2011)
- PGCE in Learning & Teaching in Higher Education (Southampton Solent University, 2007)
- BA (Hons) in Journalism (Nottingham Trent University, 1997)
Memberships
- British Society of Magazine Editors, Member (2021-), https://www.bsme.com/
- British Society of Magazine Editors, Member (2021-), https://www.bsme.com/
- The International Magazine Centre, Patron (2021-), https://internationalmagazinecentre.com/patron-profile-mary-hogarth/
- CSJCC, Member (2017-), https://research.bournemouth.ac.uk/centre/journalism-culture-and-community/
- MeCCSA, Member (2017-), http://www.meccsa.org.uk/
- Dorchester Chamber For Business, Member (2015-), http://www.dorchesterchamber.co.uk/
- Association of Journalists in Education, Member (2013-), http://www.aje.com/
- Society of Authors, Member (2011-), http://www.societyofauthors.org/
- HEA, Fellow (2007-), https://www.heacademy.ac.uk/
- The Society of Authors, Member (2007-), https://societyofauthors.org/
Social Media Links
- LinkedIn, https://www.linkedin.com/in/maryhogarth
- LinkedIn, https://www.linkedin.com/in/maryhogarth
- Twitter, @themagexpert
- Twitter, @maryehogarth
Website Links
- This is my consultancy practice, http://www.themagazineexpert.com/
- http://www.maryhogarth.com/
External Media and Press
- The Membership Challenge. InPublishing., InPublishing Magazine, 09 Dec 2021. https://www.inpublishing.co.uk/articles/the-membership-challenge-19157
- How Servitization is helping build a sustainable business model at Writer’s Digest, Media Voices, 12 Oct 2021. https://voices.media/servitization-helping-build-sustainable-business-model-writers-digest/?utm_campaign=The%20Media%20Roundup%20from%20Media%20Voices&utm_medium=email&utm_source=Revue%20newsletter
- Mapping the Magazine, InPublishing Magazine, 27 Sep 2019. https://www.inpublishing.co.uk/articles/mapping-the-magazine-150
- How magazines can take a strategic approach to advertising, What's New In Publishing?, 16 Sep 2019. https://whatsnewinpublishing.com/how-magazines-can-take-a-strategic-approach-to-advertising/
- How to maximise revenue for digital content, What's New In Publishing?, 12 Jun 2019. https://whatsnewinpublishing.com/2019/06/how-to-maximise-revenue-for-digital-content/
- Making an impact with 360-degree content, What’s New In Publishing?, 23 May 2019. https://whatsnewinpublishing.com/2019/05/make-an-impact-with-360-degree-content/
- See your audience as Stakeholders: how to build loyal readers, What's New In Publishing?, 15 Apr 2019. https://whatsnewinpublishing.com/2019/04/see-your-audience-as-stakeholders-how-to-build-loyal-readers/
- Learning from the magazine market sectors that pay, WNIP (What's New In Publishing), 04 Feb 2019. https://whatsnewinpublishing.com/2019/02/learning-from-the-magazine-market-sectors-that-pay/
- Building a successful business model, What's New In Publishing?, 23 Jan 2019. https://whatsnewinpublishing.com/2019/01/successful-business-models-for-magazines/
- Building a successful business model, WNIP (What's New In Publishing), 15 Jan 2019. https://whatsnewinpublishing.com/2019/01/successful-business-models-for-magazines/
- Magazines: How to optimise audience engagement, WNIP (What's New In Publishing), 02 Jan 2019. https://whatsnewinpublishing.com/2019/01/how-to-optimise-audience-engagement/
- Don’t skimp on market research, What's New In Publishing?, 19 Dec 2018. https://whatsnewinpublishing.com/2018/12/why-publishers-shouldnt-skimp-on-market-research/
- Why publishers shouldn't skimp on market research, What's New In Publishing, 19 Dec 2018. https://whatsnewinpublishing.com/why-publishers-shouldnt-skimp-on-market-research/
- Don't skimp on market research, WNIP (What's New In Publishing), 16 Dec 2018. https://whatsnewinpublishing.com/2018/12/why-publishers-shouldnt-skimp-on-market-research/
- Lessons in sustainability, WNIP (What's New In Publishing), 05 Dec 2018. https://whatsnewinpublishing.com/2018/12/lessons-in-sustainability-from-historic-titles/
- Mapping the magazine, InPublishing Magazine, 06 Nov 2018. https://www.inpublishing.co.uk/kb/articles/mapping_the_magazine_2012.aspx
- Practical ways for publishers to benefit from interns, What's New In Publishing, 22 Aug 2018. https://whatsnewinpublishing.com/practical-ways-to-make-the-most-of-your-intern/
- Refinery29 – for the millennial-minded woman, InPublishing Magazine, 27 Mar 2018. https://www.inpublishing.co.uk/articles/refinery29-for-the-millennialminded-woman-360
- When should a publisher adopt a membership model?, What's New In Publishing?, 13 Mar 2018. https://whatsnewinpublishing.com/when-should-a-publisher-adopt-a-membership-model/
- BBC History Magazine – embracing the new, InPublishing magazine, 01 May 2017. http://www.inpublishing.co.uk/kb/articles/bbc_history_magazine__embracing_the_new_1748.aspx
- Interview – Terri White, InPublishing Magazine, 01 Feb 2017. http://www.inpublishing.co.uk/kb/articles/terri_white_1703.aspx
- Five minutes with Katie Fforde, Lovereading.co.uk, 01 Jan 2017. http://blog.lovereading.co.uk/author-talk/01/author-talk-five-minutes-with-katie-fforde/#.WNEpkI6kLwc
- Alexandra Shulman - interview, InPublishing magazine, 01 Oct 2016. http://www.inpublishing.co.uk/kb/articles/alexandra_shulman__interview_1662.aspx
- Keeping innovation affordable, InPublishing magazine, 01 Jun 2016. http://www.inpublishing.co.uk/kb/articles/keeping_innovation_affordable_1635.aspx
- Five minutes with Lisa Jewell, Lovereading.co.uk, 01 Jun 2016. http://blog.lovereading.co.uk/author-talk/06/five-minutes-with-lisa-jewell/
- Five minutes with Tony Parsons, Lovereading.co.uk, 01 May 2016. http://blog.lovereading.co.uk/author-talk/05/five-minutes-with-tony-parsons/#.WNFrjo6kJn4
- Opening the door to an agent, Self-Publishing magazine, 01 Apr 2016. https://www.selfpublishingmagazine.co.uk/opening-door-agent/
- War of the words, Self-Publishing magazine, 01 Apr 2016. https://www.selfpublishingmagazine.co.uk/war-of-the-words/
- Authors and copyright, Self-Publishing magazine, 01 Apr 2016. https://www.selfpublishingmagazine.co.uk/authors-and-copyright/
- Life Lessons, Writing Magazine, 01 Mar 2016. https://www.writers-online.co.uk/store/back-issues/writing-magazine-march-2016/
- Five minutes with Freya North, Lovereading.co.uk, 01 Mar 2016. http://blog.lovereading.co.uk/author-talk/03/five-minutes-freya-north/#.WNFqsI6kJn4
- Rewarded for digital innovation, InPublishing magazine, 01 Feb 2016. http://www.inpublishing.co.uk/kb/articles/rewarded_for_digital_innovation_1587.aspx
- Five minutes with Sophie Hannah, Lovereading.co.uk, 01 Jan 2016. http://blog.lovereading.co.uk/author-talk/01/five-minutes-with-sophie-hannah/#.WNFrKo6kJn4
- Diane Kenwood - interview, InPublishing magazine, 01 Sep 2015. http://www.inpublishing.co.uk/kb/articles/diane_kenwood__interview_1545.aspx
Broadcast Interview
- Successful Women, Biographical, Donnell, G, 13 Oct 2016. http://successfulwomen.libsyn.com/2016