Dynamic capabilities at Sky Plc
Authors: Oliver, J.J.
Dates: 2 January 2024-31 December 2023
Pages: 87-90
Publisher: Sage
Place of Publication: UK
Abstract:In the 1990s Sky Plc (Sky) was a UK based pay-TV provider; twenty years later it had grown into a leading European, multi-product, multi-platform entertainment and communications firm. Whilst many legacy media firms complained about the high-velocity environmental conditions and the profound impact of digitalization and new media technologies on their business models and revenues, Sky sensed an opportunity for market leadership and appeared to thrive on high levels of turbulence.
https://eprints.bournemouth.ac.uk/39224/
Source: Manual
DR EDITING - CHECKING WITH CASPIAN 29.01.24. Strategic Media Transformations: illustrating dynamic capabilities at Sky Plc
Authors: Oliver, J.
Pages: 1-4
Publisher: Sage
Place of Publication: UK
Abstract:In the 1990s Sky Plc (Sky) was a UK based pay-TV provider; twenty years later it had grown into a leading European, multi-product, multi-platform entertainment and communications firm. Whilst many legacy media firms complained about the high-velocity environmental conditions and the profound impact of digitalization and new media technologies on their business models and revenues, Sky sensed an opportunity for market leadership and appeared to thrive on high levels of turbulence.
https://eprints.bournemouth.ac.uk/39224/
Source: BURO EPrints