Why Men Cannot Accept Feminine Brands, But Women Do not Mind Masculine Ones!

Authors: Reghunathan, A. and Joseph, J.

Conference: Society for Judgement and Decision Making (SJDM) Conference, Boston, USA

Source: Manual

Why Men Cannot Accept Feminine Brands, But Women Do not Mind Masculine Ones!

Authors: Reghunathan, A.

Conference: Society for Judgement and Decision Making

Source: Manual