Rayan Alyusufi

Rayan Alyusufi

  • ralyusufi at bournemouth dot ac dot uk
  • PGR
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Rayan Alyusufi is a PhD student working on soft power and public diplomacy. He did his bachelor's degree in Mass Communication at King Saud University and his master's degree in International Communication at St. John's University, New York.

Thesis title: Soft Power in the Context of the Middle East: Practice, Potential, Limitations and Relevance to Postcolonialism (tentative)

Alyusufi’s research interests include decoloniality, soft power and public diplomacy.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Gender equality

"Achieve gender equality and empower all women and girls"

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Reduced inequalities

"Reduce inequality within and among countries"

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Peace, justice and strong institutions

"Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels"

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  • Alyusufi, R., 2023. The Transformation of Saudi Arabia’s Public Diplomacy. USC Center on Public Diplomacy. Published online.
  • Alyusufi, R., 2023. THE SACRED JOURNEY: SAUDI ARABIA’S UNCOMFORTABLE SOFT POWER AND ITS BURDEN. USC Center on Public Diplomacy. Published online.


  • British International Studies Association, Member,
  • International Communication Association, Member,