Developing and Implementing a Strategic Marketing Plan: A Knowledge Transfer Case Study

This source preferred by Martyn Polkinghorne

Authors: Darnton, G., Gill, D. and Polkinghorne, M.

Publisher: Bournemouth University

Place of Publication: Poole, England

ISBN: 978-1-85899-232-7

The data on this page was last updated at 05:17 on April 2, 2020.