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Consumer Behaviour Theory: Approaches and Models

Authors: Bray, J.P.

Publisher: Unpublished

Abstract:

Critique of the various approaches that have been taken towards the study of Consumer Behaviour

https://eprints.bournemouth.ac.uk/10107/

Source: Manual

Preferred by: Jeffery Bray

Consumer Behaviour Theory: Approaches and Models

Authors: Bray, J.P.

Abstract:

Critique of the various approaches that have been taken towards the study of Consumer Behaviour

https://eprints.bournemouth.ac.uk/10107/

Source: BURO EPrints