Wessex Chemical Factors - chemical company views KTP as catalyst for growth
Authors: Polkinghorne, M.
Publisher: Technology Strategy Board (TSB)
Place of Publication: Swindon, EnglandAbstract:
Dorset-based Wessex Chemical Factors recognised the business benefits of improving its marketing operations. Through this Knowledge Transfer Partnership (KTP) with Bournemouth University’s Media School, the Company aimed to develop and implement a database-driven marketing programme, thereby enabling it to capitalise on its expertise, product range and customer base.
Preferred by: Martyn Polkinghorne