Wessex Chemical Factors - chemical company views KTP as catalyst for growth
This source preferred by Martyn Polkinghorne
Authors: Polkinghorne, M.
Publisher: Technology Strategy Board (TSB)
Place of Publication: Swindon, England
Dorset-based Wessex Chemical Factors recognised the business benefits of improving its marketing operations. Through this Knowledge Transfer Partnership (KTP) with Bournemouth University’s Media School, the Company aimed to develop and implement a database-driven marketing programme, thereby enabling it to capitalise on its expertise, product range and customer base.