Olives et al Ltd - marketing oils wheels for change
This source preferred by Martyn Polkinghorne
Authors: Polkinghorne, M.
Publisher: Technology Strategy Board (TSB)
Place of Publication: Swindon, England
Olives Et Al Ltd is a medium-sized company specialising in the processing and distribution of olives and complementary speciality food products including extra virgin olive oils, speciality olives, smoked olives, sauces and snacks. This Knowledge Transfer Partnership (KTP) project with Bournemouth University enabled the company to become more market-driven, further establishing their brand reputation and accelerating the development of a range of new products.