This source preferred by Martyn Polkinghorne

Authors: Polkinghorne, M.

http://bu.bournemouth.ac.uk/business-services/local-shared-assets/downloads/ktp-pdfs/dorset-village-%28fudges%29-bakery.pdf

Publisher: Technology Strategy Board (TSB)

Place of Publication: Swindon, England

Fudges (Dorset Village) Bakery Limited partnered with Bournemouth University to undertake a Knowledge Transfer Partnership (KTP). The aim of the project was to evaluate software for a Customer Relationship Management (CRM) and to implement integrated systems in conjunction with the development of a detailed marketing communications plan.