Fudges (Dorset Village) Bakery Limited - KTP bakes up a CRM

This source preferred by Martyn Polkinghorne

Authors: Polkinghorne, M.


Publisher: Technology Strategy Board (TSB)

Place of Publication: Swindon, England

Fudges (Dorset Village) Bakery Limited partnered with Bournemouth University to undertake a Knowledge Transfer Partnership (KTP). The aim of the project was to evaluate software for a Customer Relationship Management (CRM) and to implement integrated systems in conjunction with the development of a detailed marketing communications plan.

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