Grapevine Telecom (Bath) Limited - strategic marketing makes the right connections

Authors: Polkinghorne, M.

Publisher: Technology Strategy Board (TSB)

Place of Publication: Swindon, England

Abstract:

Grapevine Telecom (Bath) Limited is a mobile technology company based in Poole. This Knowledge Transfer Partnership (KTP) with Bournemouth University’s Business School was set up to complete a systematic review of Grapevine’s products, services, market opportunities and competitors, and to identify a clear focus and strategic direction in a changing market.

http://bu.bournemouth.ac.uk/business-services/local-shared-assets/downloads/ktp-pdfs/ktp-grapevine-03.pdf

Source: Manual

Preferred by: Martyn Polkinghorne