Media Management Trends and Tools 2012

Authors: Oliver, J.J

Publisher: None

Abstract:

Businesses increasingly find themselves competing in highly dynamic markets, making visibility of the future limited and the strategic way forward ambiguous. This report presents the findings from a survey of UK media executives and identifies their outlook for the industry, and an evaluation of their usage and satisfaction with the tools that they use to manage their businesses. The survey found four strong themes amongst media executives. These were related to the launch of new products and services, seeking innovation through collaborative partnerships, leveraging their brand and content through new platforms, and uncertainty regarding the future direction of the industry.

https://eprints.bournemouth.ac.uk/20818/

Source: Manual

Preferred by: John Oliver