Factors Influencing the Searching & Purchasing of Goods Online: a Study of the 18-25 Age Demographic
Authors: Polkinghorne, M. and D’Abreu, R.
Publisher: Bournemouth University
Place of Publication: Poole, England
ISBN: 978-1-85899-294-5
Abstract:This briefing paper considers the factors influencing the both the searching & purchasing of goods online with particular consideration of the 18-25 Age Demographic.
Source: Manual
Preferred by: Martyn Polkinghorne