Factors Influencing the Searching & Purchasing of Goods Online: a Study of the 18-25 Age Demographic

This source preferred by Martyn Polkinghorne

Authors: Polkinghorne, M. and D’Abreu, R.

Publisher: Bournemouth University

Place of Publication: Poole, England

ISBN: 978-1-85899-294-5

This briefing paper considers the factors influencing the both the searching & purchasing of goods online with particular consideration of the 18-25 Age Demographic.

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