Factors Influencing the Searching & Purchasing of Goods Online: a Study of the 18-25 Age Demographic
This source preferred by Martyn Polkinghorne
Authors: Polkinghorne, M. and D’Abreu, R.
Publisher: Bournemouth University
Place of Publication: Poole, England
This briefing paper considers the factors influencing the both the searching & purchasing of goods online with particular consideration of the 18-25 Age Demographic.