Academic Insights for Industry

Authors: Oliver, J.J.

Publisher: Bournemouth University

Place of Publication: Corporate & Marketing Communications Academic Group


In this month's edition, Dr John Oliver introduces the Media Outlook 2015 report, a survey of UK media trends and firm capabilities.

The aim of this survey is to understand the changing nature of the UK media environment, emerging trends and the management practices of media executives. This is the third year that the survey has run and already we are seeing immense changes in the way media firms are adapting to a changing competitive landscape.

Source: Manual

Preferred by: John Oliver