Understanding the Virtual Production Industry in the UK and China
Authors: Postek-Mioduszewska, A.
Publisher: Arts and Humanities Research Council (AHRC, UK)
Abstract:The “UK-China Research and Innovation Collaboration in Cloud-based Virtual Film Production” project is funded by the Arts and Humanities Research Council (AHRC, UK). The aim of the project is to explore and analyse how research and innovation collaboration between the UK and China in the virtual production industry currently works, how it could be implemented at its best, and how it could operate in the future. The project delivers a thorough market report to build a collaborative bridge in both academic and industry communities from the two countries.
The focus is on the understanding of the virtual production industry in both the UK and China, identifying the key opportunities and challenges of cross border coordination, and offering valuable strategies for the UK-China collaboration, building network in research and innovation including beneficiaries in both academic and industry communities from the two countries.
This report will analyse the difference and intersection between the two markets, identify the policy trends and barriers to overcome, and develop a new guidance and strategy for future collaboration in order to facilitate new collaborations that deliver sustained economic, cultural, and intellectual benefits in both countries.
The report consists of five main chapters: chapter 1 will give a brief look at the different understanding and application scenarios between China and the UK, which leads us to rethink the market motivation and development in two countries. Chapter 2 investigates technology innovation and respective strategies for strengthening resilience at organisational level between the UK and China. The following Chapter will evaluate the UK-China collaboration in the past and identify opportunities in future cooperation. Chapter 4 will discuss resilience development strategies in talent training and education. Chapter 5 will illustrate the completion and contribution of this project.
Source: Manual