Analysing Supply Chain Communications within the Context of Export Markets
This source preferred by Martyn Polkinghorne
Authors: Polkinghorne, M. and Austin, R.
Publisher: Bournemouth University
Place of Publication: Poole, UK
Many companies utilise distributors abroad to support the export of their products and services to countries and consumers where local knowledge of culture and markets is an essential requirement. Within this export supply chain, successful communication is vital to ensure misunderstandings are avoided.