A study into the role of corporate social responsibility within the computer games industry
This source preferred by Martyn Polkinghorne
Authors: Polkinghorne, M. and Anderson, J.
Publisher: Bournemouth University
Place of Publication: Poole, UK
The computer games industry is growing exponentially, with new firms entering the market on a daily basis. Increased competition in the industry has led to a number of differentiation-strategies being applied including Corporate Social Responsibility.