Tourism In Scotland: The Moffat Model for Tourism Forecasting and Policy in Complex Situations
This source preferred by Adam Blake
Authors: Blake, A., Durbarry, R., Eugenio-Martin, J.L., Gooroochurn, N., Hay, B., Lennon, J., Sugiyarto, G., Sinclair, M.T. and Yeoman, I.
Publisher: Tourism and Travel Research Institute
This discussion paper by Adam Blake and others, published by the Tourism and Travel Research Institute (TTRI) in 2004, demonstrates the ways in which an integrated model, combining traditional forecasting methods and quantifiable scenario forecasts, can be used to examine complex combinations of events. The model is applied to Scotland and combines tourism indicators, which provide a picture of tourism in the Scottish economy, with traditional forecasting methods and quantifiable scenario forecasts.