Stuart Armon

Stuart Armon

  • 01202 962006
  • sarmon at bournemouth dot ac dot uk
  • Lecturer (Academic) in Corporate & Marketing Communications
  • Weymouth House W421, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Stuart has worked in both industry and academia for over 25 years, primarily in the marketing communications sector. He is a graduate of the Advertising degree at Bournemouth and now teaches across a range of degree programmes and units. Stuart is primarily interest in Consumer Cultures, brands, and media consumption. He is currently undertaking a PhD, investigating the way in which notions of gay masculinity are actualised through consumption practices.

Journal Articles

Profile of Teaching PG

  • Research Imagination

Profile of Teaching UG

  • Principles of Advertising
  • Brand Positioning for Advertising
  • Developing the Research Imagination
  • Dissertation supervision
  • Advertising Innovation and Enterprise

Internal Responsibilities

  • Lead in Professional Practice, Department of Corporate and Marketing Communications
  • Programme Leader: BA(hons) Advertising, Corporate and Marketing Communications

Public Engagement & Outreach Activities

  • A presentation at the MRG Conference 2014 about the ways in which working with the Faculty of Media and Communication could enhance commercial media research

Conference Presentations

  • Interpretive Consumer Research Conference, Pursuing Gay Masculinities through Consumption Practices: Inclusive Masculinity Theory for Consumer Culture Research, 26 Apr 2017, Stockholm University

Consultancy Activities

  • The effective use of celebrities in advertising, Research and Consultancy. ITV
  • Understanding the Commuter Experience, Research. Exterion Media, Cog Research, 01 Jun 2016
  • Understanding the commuter experience (pilot), Research. Exterion Media, Cog Research, 10 Jan 2016

Qualifications

  • PGCE in Academic Practice (Bournemouth University, 2006)
  • BA (Hons) in Advertising, Marketing and Media (Bournemouth University, 1993)

Memberships

External Media and Press

The data on this page was last updated at 04:12 on July 22, 2019.