Marketing Mix
Authors: O’sullivan, H. and Ngugi, I.
Pages: 139-142
DOI: 10.4337/9781800377486.marketing.mix
Source: Scopus
Marketing Mix
Authors: O'Sullivan, H. and Ngugi, I.
Publisher: In: Buhalis, D., ed. Encyclopaedia of Tourism Management and Marketing. Cheltenham: Edward Elgar Publishing, 2022
Source: Manual
Preferred by: Isaac Ngugi