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Shenel McLawrence

  • 01202 966713
  • smclawrence at bournemouth dot ac dot uk
  • Senior Lecturer in Marketing Communications
  • Weymouth House W421, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Shenel McLawrence, with a background in Law (LLB Hons) and Global Business Analysis (MBus) from the University of Manchester, is the recipient of a BU Vice-Chancellor’s Doctoral Scholarship, for her current research in High Net Worth Individual (HNWI) Client Relationships. Specifically, her qualitative research aims to review such client relationships within a services context, from the client’s perspective. Any discussions in relation to this research is welcomed. Previously teaching Marketing & Strategy (PG) at BU Business School, her current teaching includes units in the Applied Marketing Communication Campaigns (UG), Marketing Skillset (UG), and Academic and Professional Research (UG), alongside supervising Final Year UG Marketing, Advertising and PR student dissertations at BU Media School. In 2014, she was appointed FdA link tutor between the Media School and Bournemouth and Poole College, for the Marketing Communications course. Shenel has previously held other associate academic positions at Manchester Business School and Leeds Trinity University, in addition to delivering executive business education for University of London external programmes...


Internet Publications


  • McLawrence, S., 2006. Achieving Brand Image Consistency: Can Companies Operating at an Inter-Country Level use the Davies et al. (2003) Corporate Personality Scale to Measure Brand Image Consistency? Master's Thesis. University of Manchester - Manchester Business School.

Profile of Teaching PG

  • Marketing and Strategy
  • Final Project

Profile of Teaching UG

  • Communication and Research Skills
  • Integration of Marketing, Advertising and PR
  • Dissertation Supervision
  • Applied Marketing Communications Campaign
  • Fundamentals of Marketing
  • Principles of Marketing and Marketing Communications
  • Academic and Professional Research
  • Marketing Skillset
  • Live Marketing Communications Campaigns
  • Customer Experience
  • Marketing Communications Portfolio
  • Strategic Marketing and Planning

External Responsibilities

  • Kings College London, External Examiner (2021-2025)
  • University of Roehampton, External Examiner (PG and UG) (2020-2024)
  • Administrative Sciences Association of Canada, Peer Reviewer (2012-),

Internal Responsibilities

  • Commitee Member, C&J Athena Swan Self-Assessment Team
  • REC Committee Member, Race Equality Charter
  • Quality Assurance Standing Group Member, Quality Assurance Standing Group
  • Quality Assurance and Enhancement Group Member, Quality Assurance and Enhancement Group

Conference Presentations

  • Academy of Marketing, The role of rapport within HNWI client‐service employee relationships., 07 Jul 2014, Bournemouth University

Consultancy Activities

  • Mood of the Underground, Research Project for Industry. Exterion Media, Cog Research, 01 Jan 2016


  • PGCE in Educational Practice (Bournemouth University, 2017)
  • MBus in Global Business Analysis (University of Manchester, 2006)
  • LLB (Hons) in Law (University of Manchester, 2003)


  • Vice-Chancellor's Doctoral Scholarship


  • Marketing Research Society, Member (2016-),
  • Institute of Directors, Member (2013-),
  • Chartered Institute of Marketing, Associate (2011-),
  • Academy of Marketing, Member (2010-),

External Media and Press