• Brand architecture in the media sector: an examination of network, channel, programme and talent personalities. more
  • Brand community formation in service management: lessons from the sport industry more
  • Brand consumption in contemporary Vietnam . more
  • Brand Equity with an Improved Role for the Marketing Mix in a Practice-oriented Brand Valuation Framework more
  • Brand events as a strategic tool for market sustainability and audience engagement: The case of three British newsbrands more
  • Brand Identity and Brand Image in Film Brands: A case study of J.K. Rowling’s Wizarding World more
  • Brand Management more
  • Brand Management more
  • Brand Management more
  • Brand management and relationship marketing in online environments more
  • Brand Management and Relationship Marketing in online environments more
  • Brand Management in the Nonprofit Sector: An Internal Branding Perspective more
  • Brand Spillover within the Insurance Ecosystem: An Abstract more
  • Brand-as-Person versus Brand-as-User: An Anthropomorphic Issue in Tourism-related Self-Congruity Studies more
  • Branding & Marketing of Tourism Destination in relation to Public Health more
  • Branding a tertiary institution by committee: An exploration of internal brand analysis and management processes more
  • Branding a university: Adding real value or 'smoke and mirrors'? more
  • Branding a University: effectiveness of internal branding activities on mid level administrators and Deans more
  • Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand more
  • Branding of Government Services: Benefits and Challenges more
  • Branding Poland online: propagating and resisting nation branding on Facebook more
  • Branding Poland online: propagating and resisting nation branding on Facebook more
  • Branding Romania cum (ne) promovăm imaginea de țară more
  • Branding success in post-92 HEIs more
  • Branding the President: An Investigation into the Manipulative Tactics Embedded Within a Candidate’s Brand Identity more

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