William Proctor

Dr William Proctor

  • 01202 965092
  • bproctor at bournemouth dot ac dot uk
  • Senior Lecturer in Journalism, English & Communication
  • Weymouth House W334, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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William Proctor is Senior Lecturer in Media, Culture and Communication at Bournemouth University where he primarily teaches on BA English and BA Communication and Media degrees. Before joining Bournemouth University in 2014, William worked as a visiting lecturer at the Centre for Research in Media and Cultural Studies, University of Sunderland which is also where he completed his PhD thesis.


William Proctor is currently writing a single-authored monograph, 'Reboot Culture: Comics, Film, Transmedia', for Palgrave Macmillan (forthcoming). His research interests include transmedia storytelling, adaptation, reboots, franchising and audiences. William is also co-editor on the forthcoming anthologies, The Scandinavian Invasion: New Perspectives on Nordic Noir' (Peter Lang, 2017) and two volumes on Disney's Star Wars (University of Iowa Press, 2017), each co-edited with Dr. Richard McCulloch. He has published on a variety of topics including Batman, James Bond, Spider-Man, The Walking Dead, One Direction fandom, and the reboot phenomenon in popular culture. William is Director of The World Star Wars Project, a five-year study of the franchise from multiple perspectives which will culminate in 2020 with a multilingual, mixed methods global online questionnaire. The first phase of the project, 'The Force Re-Awakens,' attracted over 1800 responses in December 2015 prior to the release of Star Wars Episode VII.

Journal Articles

  • Proctor, W., 2017. "Bitches Ain't Gonna Hunt No Ghosts": Totemic Nostalgia, Toxic Fandom and the Ghostbusters Platonic. PALABRA CLAVE, 20 (4), 1105-1141.
  • Proctor, W., 2016. Book Review: Death, Disability, and the Superhero: The Silver Age and Beyond. CINEMA JOURNAL, 55 (1), 176-180.
  • Proctor, W., 2014. Avengers Assembled: The Marvel Transmedia Universe. Scope: an on-line journal of film studies, 26 (February 2014).
  • Proctor, W., 2013. '"Holy Crap! More Star Wars? More Star Wars? What if They're Crap?" Disney, Lucasfilm and Online Star Wars Fandom in the 21st Century'. Participations: journal of audience and reception studies, 10 (1), 198-224.
  • Proctor, W., 2012. Beginning Again: The Reboot Phenomenon in Comics and Film. Scan: Journal of Media Arts Culture, 9 (1).
  • Proctor, W., 2012. Regeneration and Rebirth: Anatomy of the Franchise Reboot. Scope: An Online Journal of Film and Television Studies, Feb. 2012 (22).


  • Proctor, W., 2018. Transmedia Comics: Seriality, Sequentiality and the Shifting Economies of Franchise Licensing. In: Freeman, M. and Gambarato, R.R., eds. The Routledge Companion to Transmedia Studies. London, New York: Routledge.
  • Proctor, W., 2018. United States:Trans-Worldbuilding in the Stephen King Multiverse. In: Proctor, W. and Freeman, M., eds. Transmedia Earth: Global Convergence Cultures. London, New York: Routledge.
  • Proctor, W., 2017. Canonicity. The Routledge Companion to Imaginary Worlds. London: Routledge.
  • Proctor, W., 2017. Retroactive Continuity and Reboots. In: Wolf, M.J.P., ed. The Routledge Companion to Imaginary Worlds. London: Routledge.
  • Proctor, W. and Freeman, M., 2017. Up All Night: Home Media Formats in the Age of Transmedia Storytelling. In: Wroot, J. and Willis, A., eds. DVD, Blu-ray and beyond: navigating formats and platforms within media consumption. Springer, Cham. Springer, 159-176.
  • Proctor, W., 2017. Schrödinger’s Cape: The Quantum Seriality of the Marvel Multiverse. In: Yockey, M., ed. University of Texas Press.
  • Freeman, M. and Proctor, W., 2017. Up all night: The shifting roles of home media formats as transmedia storytelling. DVD, Blu-Ray and Beyond: Navigating Formats and Platforms within Media Consumption. 159-176.
  • Proctor, W., 2017. 'On Martin Barker'. In: Smith, M.J. and Duncan, R., eds. The Secret Origins of Comics Studies. New York: Routledge.
  • Proctor, W. and Freeman, M., 2016. 'The First Step into a Smaller World': The Transmedia Economy of Star Wars. In: Wolf, M.J.P., ed. Revisiting Imaginary Worlds: A Subcreation Studies Anthology. Routledge.
  • Proctor, W., 2016. A New Breed of Fan? Regimes of Truth, One Direction Fans and Representations of Enfreakment. In: Bennett, L. and Booth, P., eds. Seeing Fans: Representations of Fandom in Media and Popular Culture. London: Bloomsbury Academic.
  • Proctor, W., 2015. The Many Lives of 007: Negotiating Continuity in the James Bond Film Series. Fan Phenomena: James Bond. Bristol, UK: Intellect.
  • Proctor, W., 2014. Interrogating the Walking Dead: Adaptation, Transmediality and the Zombie Matrix. Remake TV: Reboot, Reuse, Recycle. Maryland: Lexington Books.
  • Proctor, W., 2013. The Dark Knight Triumphant: Fandom, Hegemony and the Rebirth of Batman on Film. Fan Phenomena: Batman. Chicago: Intellect.
  • Proctor, W., 2013. Scott Snyder: Nowy Architekt Miasta Gotham (Scott Snyder: Gotham City's New Architect), Published in Polish. ZK: Zeszyty Komiksowe, no. 15, 2013. Poland: Zeszyty Komiksowe.

Internet Publications


  • Proctor, W., 2015. Beginning Again: The Reboot Phenomenon in Comic Books, Film and Beyond. PhD Thesis. University of Sunderland, Centre for Research in Media & Cultural Studies (CRMCS).

PhD Students

  • Ming Zhang. Slash Fan Fiction in China
  • Ming Zhang. Fan Fiction in China

Profile of Teaching UG

  • New Media Narratives
  • Narrative Structures
  • Dissertation
  • Popular Texts and Intertexts
  • Adaptation

Invited Lectures

  • I, Reboot: Renewing and Recycling Film, Television & Popular Culture, University of Silesia, Poland
  • From Remakes to Reboots: The Dialectics of 21st Century Franchise Cinema, University of Sunderland Seminar Series


  • Fan Studies Network (AHRC, 07 Aug 2015). In Progress
  • Transmedia Earth (AHRC, 02 Jul 2015). In Progress

Public Engagement & Outreach Activities

  • Meeting for staff and students

Conference Presentations

  • Centre for Research in Media and Cultural Studies (CRMCS) University of Sunderland Seminar Series (Invited Speaker), From Remakes to Reboots: The Dialectics of 21st Century Franchise Cinema, 22 Feb 2010, Centre for Research in Media and Cultural Studies (CRMCS) University of Sunderland
  • Fan Studies Network Conference, ' "Hey, maybe DC will replace Bruce Wayne with a rich Mexican guy named El Bruche' de'Wan'ye?": Online Fan Discourses of Racism, Misogyny and 'The Toxic Disinhibition Effect"', 26 Jun 2015, UEA (University of East Anglia)
  • Fantasy/ Animation, Animating the Force: Star Wars Films, Comics and TV, 04 Sep 2015, King's College, London
  • Bath Spa University Seminar Series (Invited Speaker), The Force Re-Awakens: Star Wars Audiences and the Expanded Universe Movement, 24 Feb 2016, Bath Spa University, Media Futures Research Centre
  • MeCCSA 2011, Regeneration and Rebirth: Exploring the Film Reboot Phenomenon, 12 Jan 2011, University of Salford, Manchester
  • NERFS, Regeneration and Rebirth: Exploring the Film Reboot Phenomenon, 15 Jun 2010, Northumbria University, Newcastle
  • NERFS, Film Reboots: Comics, Continuity & Canon, 28 Jun 2011, University of Sunderland
  • Marxism Matters, Marx at the Multiplex: Batman, Bond and the Dialectic of Entertainment, 17 Apr 2012, Centre for Research in Media and Cultural Studies, University of Sunderland
  • Adventures in Textuality: Adaptation Studies in the 21st Century, Beginning Again: Tracking the Reboot Signifier in Popular Culture, 03 Apr 2013, Centre for Research in Media and Cultural Studies, Sunderland
  • Fan Studies Network, Time's Arrow: Continuity, Canon and Fanon, 30 Nov 2013, University of East Englia
  • Fan Studies Network, 'A Million Voices Cried Out in Terror': Star Wars Fandom and the Destruction of the Expanded Universe, 27 Sep 2014, London Regent's College
  • MeCCSA 2014, Exploiting & Marketing Fantasy: Towards a Theory of Literary Cycles, 07 Jan 2015, Northumbria University, Newcastle


  • BA (Hons) in Film and Media (University of Sunderland, 2010)
  • PhD in The reboot phenomenon in comic books and film (University of Sunderland, 2015)


  • Fan Studies Network, Member (2013-),


  • Critical Studies in Television Online

External Media and Press

The data on this page was last updated at 04:02 on March 19, 2018.