Sustainable digital advertising and greenwashing
Editors: Mac Rury, I.
Publisher: Taylor and FrancisAbstract:
Sustainability is a key challenge of our age and therefore relevant to our consideration of digital advertising. Here we draw from a relational perspective in our consideration of digital advertising and its link with the sustainability agenda. We suggest how digital advertising might embrace sustainability in both messaging and production processes. We consider why digital advertisers should be attentive to the possibilities of greenwashing emerging within their content production.