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Sustainable digital advertising and greenwashing

Authors: Cownie, F. and Rutherford, D.

Publisher: Routledge

https://eprints.bournemouth.ac.uk/38661/

Source: Manual

Sustainable digital advertising and greenwashing

Authors: Cownie, F. and Rutherford, D.

Editors: Mac Rury, I.

Publisher: Taylor and Francis

Abstract:

Sustainability is a key challenge of our age and therefore relevant to our consideration of digital advertising. Here we draw from a relational perspective in our consideration of digital advertising and its link with the sustainability agenda. We suggest how digital advertising might embrace sustainability in both messaging and production processes. We consider why digital advertisers should be attentive to the possibilities of greenwashing emerging within their content production.

https://eprints.bournemouth.ac.uk/38661/

Source: Manual

Sustainable digital advertising and greenwashing

Authors: Cownie, F. and Rutherford

Editors: MacRury, I.

Publisher: Taylor & Francis

https://eprints.bournemouth.ac.uk/38661/

Source: Manual

Sustainable digital advertising and greenwashing

Authors: Cownie, F. and Rutherford

Editors: MacRury, I.

Publisher: Taylor & Francis

Place of Publication: Abingdon

https://eprints.bournemouth.ac.uk/38661/

Source: BURO EPrints