Customer-to-Customer Real-Time Value Co-creation in Tourism Live Streaming: A Live Streamer Perspective
Authors: Shang, K., Buhalis, D., Fan, D.X.F. and Augustyn, M.
Pages: 175-179
ISBN: 978-3-031-58841-9
DOI: 10.1007/978-3-031-58839-6_19
https://eprints.bournemouth.ac.uk/40296/
Source: Web of Science (Lite)
Customer-to-Customer Real-Time Value Co-creation in Tourism Live Streaming: A Live Streamer Perspective.
Authors: Shang, K., Buhalis, D., Fan, D. and Augustyn, M.
Editors: Berezina, K., Nixon, L. and Tuomi, A.
Pages: 175-179
Publisher: Springer
ISBN: 978-3-031-58839-6
DOI: 10.1007/978-3-031-58839-6_19
Abstract:Live streaming has emerged as a new medium for the creation and dissemination of travel experiences, product marketing and destination promotion. Empirical studies on live streamers’ motivations and travel behavior in tourism live streaming are currently under-explored. This study adopted a live streamer perspective and followed a qualitative approach to 1) explore the motivations and travel behaviour of live streamers in tourism, and 2) investigate the process of customer-to-customer real-time value co-creation of the live streamer with other stakeholders by drawing on the Porter-Lawler model. Findings provide in-depth understanding of live streamers’ motivations for engaging in tourism live streaming and the influence of viewers on live streamers. Recommendations are also offered to tourism live streaming platforms regarding how to develop a better incentive strategy for live streamers.
https://eprints.bournemouth.ac.uk/40296/
Source: Manual
Customer-to-Customer Real-Time Value Co-creation in Tourism Live Streaming: A Live Streamer Perspective
Authors: Shang, K., Buhalis, D., Fan, D.X.F. and Augustyn, M.
Editors: Berezina, K., Nixon, L. and Tuomi, A.
Pages: 175-179
Publisher: Springer
Place of Publication: Cham
ISBN: 978-3-031-58841-9
Abstract:Live streaming has emerged as a new medium for the creation and dissemination of travel experiences, product marketing and destination promotion. Empirical studies on live streamers’ motivations and travel behavior in tourism live streaming are currently under-explored. This study adopted a live streamer perspective and followed a qualitative approach to 1) explore the motivations and travel behaviour of live streamers in tourism, and 2) investigate the process of customer-to-customer real-time value co-creation of the live streamer with other stakeholders by drawing on the Porter-Lawler model. Findings provide in-depth understanding of live streamers’ motivations for engaging in tourism live streaming and the influence of viewers on live streamers. Recommendations are also offered to tourism live streaming platforms regarding how to develop a better incentive strategy for live streamers.
https://eprints.bournemouth.ac.uk/40296/
Source: BURO EPrints