PERCEPTIONS AND PRACTICES OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION IN CONFERENCE CENTRES
Authors: Orsman, C., Whitfield, J. and Moital, M.
Pages: 318-328
DOI: 10.4324/9781003269311-33
Abstract:Corporate social responsibility (CSR) has become integral to modern business conduct, including the conference industry. This chapter examines the implementation of CSR practices and how they benefit organisations, with a focus on the conference sector. Twelve UK conference centre managers were interviewed during the Covid-19 pandemic. The study finds that societal expectations of CSR are constantly changing, and CSR has an important moral duty beyond economic benefits. The research reveals that the conference industry is implementing CSR practices which are focused on environmental and social sustainability, and not just meeting legal requirements. The recommendations for businesses include incorporating innovation in environmental policies to avoid Greenwashing, investing in CSR staff mental health policies, and recognising the importance of consistent efforts towards CSR. Overall, businesses must realise that CSR is here to stay, and failure to follow client expectations will have detrimental effects on their competitive strength.
Source: Scopus